Email Funnel Subject Lines & Content for B2B Lead Generation

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About this service

Summary

Do you want to increase your converstion rate on your prospecting emails?
Do you want to pack your prospect list with highly qualified leads?
Do you want to increase sales?
I have over 10 years of success helping clients get results from email marketing campaigns.

Process

Business Goals: We begin by clearly defining exactly what email marketing success means to you.
Personas: Next, we define your ideal clients so we can speak directly to their needs and desires.
Unique Selling Propositions: We map your product or service to your business goals and prospects, creating a compelling way to position your brand.
Funnel Creation: I will then create a series of emails, each including a subject line, content, and call-to-action, that will clearly convey your positioning to your prospect and maximize your close ratio.

What's included

  • Email funnel for new subscribers

    Depending on what you use to entice people to sign up for your list, I'll provide an enticing series of emails that will draw your prospect further into your sphere of influence. The subject lines will encourage email opens. The content will position your offer and create urgency. The call-to-action will ensure that the right people contact you for your offer or for a sales call.

  • Email nurture for long-term prospects

    If your product or service typically has a longer sales cycle, staying in front of your prospects increases the likelihood that they will choose you when they are ready to commit. These emails highlight your successes, add detail to your brand promise, and ensure your prospect that they will get the benefits that they desire.


Skills and tools

Email Marketer

Author

Email Development

Google Docs

HubSpot

MailChimp

Microsoft Word