Turn an existing control or locked creative direction into 4–5 controlled static Meta ad variations in 3 days.

For agencies and growth teams that know the direction they want to explore and need a focused production sprint. You do not need to purchase a previous phase or service first.

You supply the control asset or completed brief, brand assets and the variable you want to examine. I document what changes, what stays fixed and how the variation set should be identified for the media buyer.

Variable Isolation Matrix: A one-page record of the baseline, fixed elements and single variable across the set.

4–5 Controlled Static Variations: Each supplied in 4:5 and 9:16: 8–10 image files.

Media Buyer Handoff & Naming Sheet: Named files, comparison notes and agreed setup fields.

One Post-Test Signal Check: A concise written review after the agreed comparison results are returned.

The sprint stays within one direction. It does not include unrelated concepts, a new research program or a full Test Design engagement.

Choose the Sprint when a control or completed direction exists and the work is focused on variations.

Choose Creative Test Design when you need the question developed into a working hypothesis and full brief before the first batch.

An existing control is a comparison baseline, not automatic proof of a validated signal. If you start from a locked direction without a tested control, the handoff identifies the comparison baseline and what the experiment can examine. It does not claim to confirm an earlier winner.

Your media buyer runs the comparison and supplies the agreed results. The included signal check examines the evidence against the isolation matrix. It can report support, lack of support, insufficient evidence or a non-comparable setup.

Your agency retains the account, spend, launch and performance decisions. No campaign management, media buying or ROAS guarantee is included.

Required inputs: Control ad or locked brief/direction, brand assets, approved claims, constraints and the proposed variable or question.

Step 1 — Day 1: Confirm the baseline, fixed elements and variable in writing. If needed, I propose the variable for approval within the existing direction.

Step 2 — By Day 3: Deliver 4–5 variations in both formats, the one-page matrix and handoff/naming sheet.

Step 3 — After the test: Review one agreed result pack and return the included written signal check.

The 3-day production window starts after confirmed payment and complete agreed inputs, with the Day 1 scope confirmation. Delayed inputs or approval require a revised written date. Account-side testing and result return are outside the production window.