Move one confirmed direction through a controlled Phase 2 sprint. Fund broader production or increased spend only after the new Phase 2 evidence is readable.

This service pressure-tests one confirmed creative signal before you commit to wider production or spend.

A conditional Phase 2 engagement starts only with a traceable Test Setup Record, a current healthy control, and a comparable Phase 1 account-side result pack.

The confirmed direction stays protected while I build the contracted controlled-variation set and classify the account-side readback.

It's not new concept exploration, open-ended production, media buying, or account management.

Validation testing and result-return timing are owned by your named media buyer and are not included in that delivery window.

3–5 controlled micro-variations

One confirmed angle

Scope includes 2–3 hooks

Scope includes one micro-variable per unit

Controlled production includes 4–6 static assets

Built with one confirmed angle, 2–3 hooks, 3–5 controlled micro-variations, and 4–6 static assets.

Only one micro-variable changes per unit.

No new concept exploration or open-ended production.

No media buying or account management.

Validated winners receive 2.5D motion only after the preceding account-side signal is confirmed.

An internal evidence record traces the control, single change, deployment conditions, and readback; it is not a separate client deliverable.

• what control remained fixed

• what single micro-variable changed

• whether the new Phase 2 evidence is readable

Production stays inside the contracted variation set.

Evidence state and buyer decision remain separate.

The signal may proceed toward Creative Signal Scaling System.

Signal returns to isolation.

The system makes no scaling decision until the evidence is readable.

Validation does not create an automatic transition into Scaling.

Without account-side evidence confirming amplification, Creative Signal Scaling System is not eligible.

To preserve decision quality during Phase 2:

• Original Phase 1 Test Setup Record is traceable

• One healthy current control and exact account-side asset names are provided

• Comparable Phase 1 account-side result pack is provided

• Named media buyer owns setup, budget, launch, tracking, pausing, and result return

• 4–6 static assets remain within the contracted set

• Unrelated hooks or concepts are never introduced simultaneously

Isolated ABO is required; CBO / Advantage+ Campaign Budget and Dynamic Creative (DCT) are off, and Advantage+ Creative / Standard Enhancements must be confirmed off.

Your named media buyer owns account setup, budget, launch, tracking, pausing, and the new Phase 2 result return.

You're responsible for providing the Phase 1 record, current control, source assets, production constraints, and account-side evidence.

You receive only the contracted controlled-variation set.

Your account-side result determines Amplification Confirmed, Not Confirmed, or Unknown / Contaminated.

Fixed-scope asset delivery (3–5 days)

Controlled Phase 2 variation set

No open-ended revisions

Evidence before expansion.

If the new Phase 2 account-side evidence confirms amplification, Creative Signal Scaling System becomes eligible. There is no automatic transition.

Operating time-zone overlap does not define the account-side test window.

Your named media buyer controls deployment timing.

Validation readback starts only after the new Phase 2 result pack is returned.

Result-return timing is not included in the 3–5 day asset-delivery window.