I put strategy before design

We will begin with a video call and go through strategy workshops. This call typically takes an hour of your time.

Keywords

I work with you to come up with as many words as possible to describe your brand. From there we narrow it down to five solid words that will be the building blocks for the 2 brand design concepts. These five keywords are vital to setting the tone for their brand. They serve as a guide for design, and I make sure that every element relates to one or more of those keywords. This establishes purpose in the overall work.

Ideal Niche

This workshop helps me figure out how your customers will see the brand. We come up with who this customer is based on possible attributes like: What profession are they in? What is their age group? How much money do they make in a year? What is their disposable income? Are they local or international? Are they male or female, or is the brand unisex? Where do they live? What are their interests or hobbies? Are they seeing this in-store or online?

Target Audience

This step is about how your new brand is going to stack up against the competitors in your particular industry.The way I do this is I collaborate with my clients on whom their top competitors are, or even whom they want to compete with in their industry. They may just be starting out, but want to compete with a larger company in their field some day or be looking solely at local markets. I typically start with 3-4 top competitors.

Target Audience

This step is about how your new brand is going to stack up against the competitors in your particular industry.The way I do this is I collaborate with my clients on whom their top competitors are, or even whom they want to compete with in their industry. They may just be starting out, but want to compete with a larger company in their field some day or be looking solely at local markets. I typically start with 3-4 top competitors.

Mood Board

This is where I’ll pull photography and designs that I think will help inspire the brand. I’ll be sending this to you as a pdf and once it is approved I’ll get started with the design concepts. This will include a breakdown of color ideas, logo ideas, and typography with comprehensive rationales.

Brand Worksheet

You'll receive a pdf with all of the information we've worked on together.