Brand Identity Design

Kevin Craft

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About this service

Summary

Best suited for small businesses that want a brand new visual identity or a refresh of their current brand.
Strategy
We begin with a strategy workshop call. I will walk you through different exercises that will help us discover both who your brand is and who your ideal client is. This creates a system for your brand, and thus creates a sense of depth to your consumer. This is vital to coming up with the logo and brand identity later on.
Mood Board
Once we go through brand strategy I will prepare a mood board of images, colors, typography, and textures that visually capture the aesthetic of your brand.
Presentation
At this step I show you the finished design depending on how many options in the contract. This is a full presentation complete with a color palette, typography, graphic elements and mockups to show you how each option is tailor made to work with your brand.
Feedback
After the presentation you can provide feedback on which concept you'd like to move forward with, and edits you have, if any. This service will have a specific amount of revision rounds based on the price we discuss.

What's included

  • Strategy Workshop / Mood Board

    For all my branding services, I require a workshop to go over a brand strategy. I work with you on exercises to go over who your brand is, before we dive straight into design. Once we go through brand strategy I will prepare a mood board of images, colors, typography, and textures that visually capture the aesthetic of your brand story.

  • Logos

    Primary Logos (main logo) and Secondary Logos (everything in-between: vertical, centered, badge format, etc.) and favicon to start your brand.

  • Color Palette

    Primary and Secondary Color Palette with Hex Codes and CMYK

  • Font System

    Headings, Subhead, body, and quotation fonts

  • Graphic Elements

    Patterns, textures or elements that aid the brand

  • Brand Guidelines

    a guide to give to your employees with how to use the logos, colors, and fonts in the brand.

Skills and tools

Brand Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Work with me

More services

Brand Strategy Session / Mood Board

Contact for pricing