Odontology Marketing: Engaging Content & Design for Patients

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About this service

Summary

Boost your dental practice's online presence with our expert social media management. Our personalized strategies, engaging content, and targeted promotions set you apart from the competition and attract new patients.

Process

Initial Consultation: Schedule a free 15-minute video call via Skype or Google Meets to discuss your needs. Optional
Brand Identity Creation: Develop a comprehensive brand identity, including value proposition, brand design, and social media strategy.
Content Calendar: Create a detailed monthly social media content calendar tailored to your target audience.
Market Analysis: Conduct a market segmentation analysis to identify key segments and create a differentiation strategy.
Social Media Promotion: Promote your dental services on relevant Facebook Groups and Facebook Marketplace.
Business Profile Setup: Set up and optimize business profiles on Google and Microsoft platforms.

FAQs

  • Is the 15-minute consultation mandatory?

    No, the 15-minute consultation is optional. It's available for those who would like to discuss their needs and receive initial advice on social media strategy.

  • What is included in the free 15-minute consultation?

    During the free 15-minute consultation, we discuss your dental practice's needs and provide initial advice on social media strategy. It's a chance to understand how we can help you boost your online presence and engage with patients. Why it's important: This helps us understand your goals and tailor our services to meet your specific needs right from the start.

  • How do you create the brand identity package?

    We work closely with you to develop a comprehensive brand identity, including your value proposition, brand design (logo, color palette, typography), and social media communication strategy. This ensures your practice stands out and resonates with your target audience. Why it's important: A strong brand identity helps your practice stand out, build trust with patients, and create a consistent and professional image across all platforms

  • What does the social media content calendar include?

    The content calendar outlines all your social media posts, stories, and promotional content for the month. It's tailored to your audience and designed to keep your social media presence active and engaging. Why it's important: Having a planned content calendar ensures regular posting, which increases engagement with your audience and maintains a consistent online presence.

  • How do you conduct market segmentation analysis?

    We analyze your target market to identify key segments and create a strategy that differentiates your practice from competitors. This helps you understand your audience better and tailor your marketing efforts effectively. Why it's important: Understanding your market segments allows you to tailor your marketing efforts to specific groups, making your promotions more effective and relevant to potential patients

  • What platforms do you promote on?

    We promote your dental services on relevant Facebook Groups and Facebook Marketplace. This helps you reach a wider audience and attract potential patients. Why it's important: Promoting on these platforms helps you reach a larger audience and attract potential patients who are actively looking for dental services.

  • How do you set up business profiles on Google and Microsoft?

    We create and optimize business profiles on Google and Microsoft platforms to enhance your online visibility. This includes setting up profiles, adding relevant information, and optimizing them for search engines. Why it's important: Optimized business profiles improve your practice's online presence, making it easier for potential patients to find and contact you. With enhanced visibility on Google Maps, Google Search, and Microsoft Bing, your dental practice can attract more local patients and provide them with the information they need to make informed decisions.

  • How often can I expect revisions on my deliverables?

    Depending on the deliverable, revisions are typically included. For example, the brand identity package includes up to 3 revisions, and the social media content calendar includes 3 revisions per month. Specific details will be provided for each deliverable. Why it's important: Offering revisions ensures that the final deliverables meet your expectations and align with your practice's goals.

  • How do I get started with your services?

    Getting started is easy! Simply schedule a free 15-minute consultation (if you choose to), and we'll take it from there. We'll guide you through the process and ensure you have all the information you need. Why it's important: The initial consultation sets the foundation for a successful partnership, allowing us to understand your needs and provide the best possible service.

What's included

  • Free 15-Minute Consultation (ES - EN)

    A 15-minute video call via Skype or Google Meets to understand the client's needs and provide initial advice on social media strategy.

  • Brand Identity Package

    Comprehensive brand identity creation including value proposition, brand design (logo, color palette, typography), and social media communication strategy. Delivered in digital files (PDF, PNG, JPEG).

  • Social Media Content Calendar

    A detailed monthly content calendar outlining posts, stories, and promotional content tailored to the target audience. Provided in digital format (Excel, Google Sheets).

  • Market Segmentation Analysis

    Detailed analysis of the target market to identify key segments and create a competitive differentiation strategy. Delivered in a digital report (PDF).

  • Promotion on Facebook Groups and Facebook Marketplace

    Targeted promotion of the client's dental services on relevant Facebook Groups and Facebook Marketplace to reach potential patients. Includes weekly posts and advertisements.

  • Business Profile Setup for Google and Microsoft

    Creation and optimization of business profiles on Google and Microsoft platforms to enhance online visibility and attract more patients. Delivered as online profiles.


Skills and tools

Social Content Designer

Copywriter

Social Media Marketer

Canva

CapCut

Facebook

Instagram

TikTok

Industries

Dental
Medical