Brand Strategy & Identity Design
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About this service
Summary
The Goal of this service is to take your brand from an idea to a unique visual identity, using the concept of design thinking, representation and problem solving. Having a solid brand identity gives you the confidence to grow and make right decision for your business.
•Find the solid points to position the brand •Define the four key pillars of Mission, Vision, Purpose & Values for the brand •Develop the set of visual identity based on the brand positioning •Prepare a Brand Guideline Document
Once the project officially I will share you the Milanote Board link in which there will be a brief questionnarie, so that We can get better understanding of your brand and all the important thing we should consider while designing.
The next step would be researching and collecting inspiration for the visual direction that I will be sharing you through Milanote. This step will help us to narrow down the exact vision that would work best for the target customer.
I will present you Two different color palettes that fits the brand direction and also aligns with the brand value. Each color palette is carefully selected and designed to evoke the brand’s value and personality.
The third step would be sketching the sketching part includes rough sketches from that you can select the logo which you like after that I will present you the Logo which we finalised in the real world scenario so you can visual the eye-catching design in best way.
When presenting two logo proposal we provide them with the opportunity to choose the option that reflects their brand’s vision and aligns with their brand message. Once the final logo proposal is selected I work on necessary details and refinements to ensure the high quality logo that is memorable and leaves the impression on the consumer.
Once the brand identity is finalised and approved we proceed to complete and finalise the brand book. This detailed document contains all the necessary information for brand recognition and consistency.
What's included
What’s Included
Things you will receive from this project
In-depth Questionnare
Brand interpretation & exploration to understand the identity of the brand and its goals deeply. Along with the client meeting, a customised branding questionnaire goes a long way to understand it well in the way the client perceives it to be.
Brand Strategy
The brand strategy includes a set of strategic components that capture the essence of who & what the brand is.The strategy also helps the brand to develope their core values, Mission and Purpose of the brand.
Visual Design Guidelines
The visual guidelines also known as “The Bible of Design” for your brand. The visual guidelines outline the core assets of the brand identity and strategy to serve as direction and a resource offering visual and verbal components, as well as Guidance for creating strong, recognisable and effective communications.
Implementable Assets
Actual usable assets for the brand from Logo design to Social media guidelines provided in any format which are required from your side.
Example projects
Recommendations
(5.0)
Client • Oct 12, 2023
Recommended
Saffan's branding mastery is truly exceptional. His remarkable responsiveness, profound grasp of our requirements, and genuine passion for our project were simply outstanding. His insightful questions, creative brilliance, and attention to detail resulted in a brand identity that can only be described as extraordinary. We wholeheartedly and enthusiastically recommend Saffan for any branding endeavor. Thank you, Saffan, for your exceptional work
Client • Jul 26, 2023
Recommended
Shafvan, who was the branding designer for my company, was a true professional from start to finish. His communication was clear, and he was very organized with file sharing and took my input with utmost patience. The end result was exactly what I expected – a crisp, clean, and super professional branding kit. Highly recommended!
Skills and tools
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