What's included

• A/B testing

  A/B testing and multivariate testing to develop experiments around what content is seen and when by different user segments, and using the results to develop highly optimized strategies for each identified user segment, going down to the individual level.

• Opportunities hunt

  Identify opportunities, threats and challenges in markets and act accordingly.

• Data-driven email marketing campaigns.

  The days of making decisions based on gut feeling are over. Ditto to making decisions based solely on the using the HiPPO strategy (highest paid person’s opinion). The modern growth marketer dives deep into the data to figure out what strategies are working and is comfortable using all the tools that allow for such analysis.

• Creative and unique ad copies.

  The best growth marketers are willing to think creatively. We never say “it’s never been done before, so why try?” If that was the attitude Airbnb had when they were trying to grow, they never would have come up with the idea of providing free professional photography services to each and every person listing on their site. What some thought was crazy or unnecessary turned out to be a fantastic engine for driving their growth.