What's included

• Brand Positioning & USP Clarity

  Description: In this call, I’ll personally interview you to uncover the heart of your brand, focusing on what makes it truly unique. You’ll receive a one-page summary outlining your brand’s unique selling point (USP) and clear positioning in the market, giving you a concise roadmap for how to communicate your brand’s essence to the world. Format: Verbal interview followed by a one-page brand summary document delivered via email.

• Audience Theory & Market Research Strategy

  In this call, we’ll craft a detailed theory about your ideal clients—their characteristics, challenges, and needs—based on your insights and goals. Then, I’ll guide you in developing a step-by-step market research plan to validate whether your brand is addressing a specific problem for this audience. You’ll receive a one-page summary after the call that outlines your ideal client profile and a clear strategy for conducting the market research needed to confirm your hypothesis.