What's included

• Visual Directon

  A strategic visual direction that defines the overall look and feel of your brand. This includes mood boards, style references, and initial design concepts to set the creative tone.

• Basic Brand Strategy

  We define your brand’s mission, vision, target audience, and core values. This strategy includes positioning and key messaging tone to guide consistent communication and help differentiate your brand in the market.

• Logo

  3 logo directions, of which 1 chosen will be developed and presented in the form of visual designs. We prepare the chosen logo in various layouts for the most common surfaces (horizontal composition and social media profile picture compatible, can be included in a circle). We also make a monochrome/inverse/black-and-white and optionally a color version so that it can be used in any situation. We deliver it in vector pdf and transparent png format.

• Branding Elements

  A collection of key visual assets such as icons, patterns, and illustrations that complement your brand identity. These assets can be used across various digital and print materials to enhance brand consistency.

• Colour Palette

  A curated selection of colors that represent your brand, enhancing recognition and consistency. This includes primary and secondary colors, along with guidelines for usage across various media.

• Brand Typography

  A set of selected fonts that convey your brand's personality and ensure visual coherence. Includes primary and secondary typefaces with guidelines for hierarchy, usage, and pairing.

• Basic Social Pack

  A set of custom-designed social media graphics that align with your brand. This pack includes templates for 3 posts, 3 stories and a banner, tailored for platforms like Instagram, Facebook, and LinkedIn to enhance your online presence.

• Mini Brand Guidelines

  A concise guide outlining the key elements of your brand identity. This document includes usage instructions for your logo, color palette, typography, and visual direction to maintain consistency across all brand materials.