Starter Branding Package

Platforme Studio

(0)

Starting at

360

About this service

Summary

The starter branding package is perfect for those who have a lower budget and businesses that are just starting out.

Process

1. Discovery

We start by understanding your brand’s goals, values, and target audience through our form and research. This phase helps us define the visual direction and set the foundation for the visual direction.

2. Design

Based on the insights gathered, we create initial concepts for the logo, colour palette, typography, and other brand elements. We refine these designs with your feedback to ensure they align with your vision.

3. Finalization

After revisions (2 rounds of modifications per work phase) and refinements, we finalize all design elements, ensuring they work cohesively together. We prepare the mini brand guidelines to clearly outline how to use your new brand assets.

4. Hand-off

We deliver all final design files in the necessary formats, along with the mini brand guidelines. You'll receive everything you need to maintain a consistent brand identity across all platforms.

What's included

Visual Directon
A strategic visual direction that defines the overall look and feel of your brand. This includes mood boards, style references, and initial design concepts to set the creative tone.
Logo
3 logo directions, of which 1 chosen will be developed and presented in the form of visual designs. We prepare the chosen logo in various layouts for the most common surfaces (horizontal composition and social media profile picture compatible, can be included in a circle). We also make a monochrome/inverse/black-and-white and optionally a color version so that it can be used in any situation. We deliver it in vector pdf and transparent png format.
Colour Palette
A curated selection of colors that represent your brand, enhancing recognition and consistency. This includes primary and secondary colors, along with guidelines for usage across various media.
Brand Typography
A set of selected fonts that convey your brand's personality and ensure visual coherence. Includes primary and secondary typefaces with guidelines for hierarchy, usage, and pairing.
Mini Brand Guidelines
A concise guide outlining the key elements of your brand identity. This document includes usage instructions for your logo, color palette, typography, and visual direction to maintain consistency across all brand materials.

Duration

2 weeks

Skills and tools

Brand Designer

Logo Designer

Digital illustrator