What's included

• Visual Directon

  A strategic visual direction that defines the overall look and feel of your brand. This includes mood boards, style references, and initial design concepts to set the creative tone.

• Logo

  3 logo directions, of which 1 chosen will be developed and presented in the form of visual designs. We prepare the chosen logo in various layouts for the most common surfaces (horizontal composition and social media profile picture compatible, can be included in a circle). We also make a monochrome/inverse/black-and-white and optionally a color version so that it can be used in any situation. We deliver it in vector pdf and transparent png format.

• Colour Palette

  A curated selection of colors that represent your brand, enhancing recognition and consistency. This includes primary and secondary colors, along with guidelines for usage across various media.

• Brand Typography

  A set of selected fonts that convey your brand's personality and ensure visual coherence. Includes primary and secondary typefaces with guidelines for hierarchy, usage, and pairing.

• Mini Brand Guidelines

  A concise guide outlining the key elements of your brand identity. This document includes usage instructions for your logo, color palette, typography, and visual direction to maintain consistency across all brand materials.