Ready to Use: Go-to-Market Strategy & Campaign Plan Serena Pacifico
This service gives you a practical roadmap to bring your brand or product to market with purpose and precision.
Together, we define who you are targeting, how to reach them effectively, and how to communicate your impact in a way that drives engagement and growth. You walk away with a go-to-market blueprint tailored to your business goals, audience, and company ethos.
Ideal if you want:
• A clear go-to-market roadmap tied to growth and impact goals
• Clarity on your ideal customers and channels that convert
• Ready-to-activate campaign ideas and messaging
• A structure that connects purpose to pipeline
What's included
Part 1: Strategy session
Strategy session to define goals, ICP, value prop and market opportunities. Together, we define who you are targeting, how to reach them effectively, and how to communicate your impact in a way that drives engagement and growth.
Part 2: Custom Go-to-Market Strategy & Impact Plan
A strategic roadmap that gives you total clarity on who to target, how to reach them, and what to prioritise first to drive revenue.
What’s included:
• Clear definition of your ideal ICP and positioning in the market
• Strategic messaging direction rooted in buyer relevance
• Recommended channels, activation plays and growth pathways
• Prioritised action roadmap focused on pipeline impact, not just marketing activity
Part 3: 3-month campaign calendar blueprint
A strategic, revenue-aligned campaign plan mapping out exactly what to say, when to say it, and across which channels, over the next 90 days.
What you’ll get:
• Theme and narrative focus aligned to commercial priorities
• Campaign-by-campaign breakdown with objectives + audience targeting
• Channel and activation recommendations (organic, paid, partnerships, events, etc.)
• Clear sequencing so marketing builds momentum instead of operating in silos
Designed to remove guessing, create consistency, and ensure every move drives qualified demand, not just content.
Part 4: KPI tracking & activation guide
A practical framework that shows you exactly how to measure progress and activate marketing with clarity and accountability.
What’s included:
• Defined success metrics across awareness, acquisition, demand and conversion
• A simplified KPI tracking structure (no vanity metrics or confusion)
• Guidance on how marketing, sales and growth teams should act on the data
• Clear decision triggers: what to scale, stop, optimise or double down on
Built to help you steer marketing commercially, not guess from dashboards.
FAQs
Founders, marketing leads, or GTM teams who feel they’re looking at dashboards, but not making decisions. Ideal if you want marketing to operate with clarity and commercial accountability.
A practical KPI framework that defines the right success metrics, shows how to track what matters, and gives clear decision triggers — what to scale, stop, or optimise — so you move from reporting to action.
The whole process typically takes 15 days to 1 month, depending on how quickly feedback is provided. It unfolds in structured phases:
• Step 1 – Strategy Intake Session (1 hour): We align on your vision, priorities, growth objectives, and what to avoid.
• Step 2 – First Draft (3–5 business days): I build the initial strategic roadmap and send it to you for feedback.
• Step 3 – Refinement (2–3 business days): I incorporate your feedback and share a second draft for final review.
• Step 4 – Finalisation & Expansion: I polish the strategy and then develop your Content Strategy Map and KPI & Activation Guide as the final deliverables.
The total timeline varies based on your response speed — most clients complete the full process within 15–30 days.
No. This is designed to work even with simple tools. We prioritise clarity and decision-making over complex analytics infrastructure.
Yes. If needed, I can stay on as Fractional CMO and help you operationalise a continuous optimisation rhythm with your team.
I offer a short clarity assessment call to confirm whether this will align with your current stage and goals — no pressure.
Serena's other services
Starting at$899
Duration2 weeks
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Business Strategist
Content Strategist
Marketing Strategist
Service provided by
Serena Pacifico Frederiksberg, Denmark
- 5
- Followers
Ready to Use: Go-to-Market Strategy & Campaign Plan Serena Pacifico
Starting at$899
Duration2 weeks
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Business Strategist
Content Strategist
Marketing Strategist
This service gives you a practical roadmap to bring your brand or product to market with purpose and precision.
Together, we define who you are targeting, how to reach them effectively, and how to communicate your impact in a way that drives engagement and growth. You walk away with a go-to-market blueprint tailored to your business goals, audience, and company ethos.
Ideal if you want:
• A clear go-to-market roadmap tied to growth and impact goals
• Clarity on your ideal customers and channels that convert
• Ready-to-activate campaign ideas and messaging
• A structure that connects purpose to pipeline
What's included
Part 1: Strategy session
Strategy session to define goals, ICP, value prop and market opportunities. Together, we define who you are targeting, how to reach them effectively, and how to communicate your impact in a way that drives engagement and growth.
Part 2: Custom Go-to-Market Strategy & Impact Plan
A strategic roadmap that gives you total clarity on who to target, how to reach them, and what to prioritise first to drive revenue.
What’s included:
• Clear definition of your ideal ICP and positioning in the market
• Strategic messaging direction rooted in buyer relevance
• Recommended channels, activation plays and growth pathways
• Prioritised action roadmap focused on pipeline impact, not just marketing activity
Part 3: 3-month campaign calendar blueprint
A strategic, revenue-aligned campaign plan mapping out exactly what to say, when to say it, and across which channels, over the next 90 days.
What you’ll get:
• Theme and narrative focus aligned to commercial priorities
• Campaign-by-campaign breakdown with objectives + audience targeting
• Channel and activation recommendations (organic, paid, partnerships, events, etc.)
• Clear sequencing so marketing builds momentum instead of operating in silos
Designed to remove guessing, create consistency, and ensure every move drives qualified demand, not just content.
Part 4: KPI tracking & activation guide
A practical framework that shows you exactly how to measure progress and activate marketing with clarity and accountability.
What’s included:
• Defined success metrics across awareness, acquisition, demand and conversion
• A simplified KPI tracking structure (no vanity metrics or confusion)
• Guidance on how marketing, sales and growth teams should act on the data
• Clear decision triggers: what to scale, stop, optimise or double down on
Built to help you steer marketing commercially, not guess from dashboards.
FAQs
Founders, marketing leads, or GTM teams who feel they’re looking at dashboards, but not making decisions. Ideal if you want marketing to operate with clarity and commercial accountability.
A practical KPI framework that defines the right success metrics, shows how to track what matters, and gives clear decision triggers — what to scale, stop, or optimise — so you move from reporting to action.
The whole process typically takes 15 days to 1 month, depending on how quickly feedback is provided. It unfolds in structured phases:
• Step 1 – Strategy Intake Session (1 hour): We align on your vision, priorities, growth objectives, and what to avoid.
• Step 2 – First Draft (3–5 business days): I build the initial strategic roadmap and send it to you for feedback.
• Step 3 – Refinement (2–3 business days): I incorporate your feedback and share a second draft for final review.
• Step 4 – Finalisation & Expansion: I polish the strategy and then develop your Content Strategy Map and KPI & Activation Guide as the final deliverables.
The total timeline varies based on your response speed — most clients complete the full process within 15–30 days.
No. This is designed to work even with simple tools. We prioritise clarity and decision-making over complex analytics infrastructure.
Yes. If needed, I can stay on as Fractional CMO and help you operationalise a continuous optimisation rhythm with your team.
I offer a short clarity assessment call to confirm whether this will align with your current stage and goals — no pressure.
Serena's other services
$899