Brand Positioning & Strategy WorkshopSerena Pacifico
A strategic Brand Positioning & Narrative Workshop for startups and impact-focused teams who want to stand out with clarity and credibility.
In a 1:1 deep-dive session, I help you define your brand identity, messaging, and audience positioning, then deliver a complete Brand Workbook with a positioning statement, tone of voice, key messages, audience insights, and narrative direction. Ideal for founders or ESG teams who need a brand story that is both authentic and commercially compelling.
What's included
Branding Workshop
Clarify your brand story and stand out in a crowded market with a Brand Positioning & Narrative Workshop.
Through a strategic 1:1 exploration session, I’ll help you define your brand identity, core messaging, and audience positioning.
Ideal for startups, founders, or ESG-focused teams seeking to communicate their mission with clarity and confidence.
You’ll walk away with a comprehensive, ready-to-use brand framework that aligns purpose with performance, enabling you to connect authentically with customers, investors, and partners.
Brand Workbook
After the branding workshop, I will produce a custom Brand Workbook which will contain:
✅ Brand positioning statement & elevator pitch
✅ Tone of voice and key messaging pillars
✅ Audience personas & target insights
✅ Taglines and narrative themes for storytelling
You’ll walk away with a comprehensive, ready-to-use brand framework that aligns purpose with performance, enabling you to connect authentically with customers, investors, and partners.
FAQs
Founders, early-stage teams, or growing businesses who need clarity on how they present their brand, whether to investors, customers, or partners.
A complete Brand Workbook ready to use across marketing, sales, and fundraising teams.
The brand workbook contains:
- brand positioning statement
- elevator pitch
- messaging pillars (what the company stands for)
- tone of voice guidelines
- audience insights,
- and narrative themes
All structured for immediate use in sales, website copy, decks, and campaigns.
No. This workshop is designed to bring clarity, even if you're still refining your product or audience. I help you structure and articulate it.
The strategy session is typically 90 minutes. You will receive your completed Brand Workbook within 3–5 business days after the session.
This is strategy-first, not design-first.
It’s about what you say, to whom and why; not logos or visuals.
You get a clear narrative strategy you can confidently activate anywhere.
Yes. If needed, I offer additional support for content strategy, go-to-market strategy, and launch execution.
Feel free to reach out! I’m happy to have a 10-minute assessment to see whether this aligns with your current stage and goals.
Serena's other services
Starting at$500
Duration6 days
Tags
Active Campaign
Google Analytics
HubSpot
LinkedIn
Salesforce
Brand Strategist
Business Consultant
Service provided by
Serena Pacifico Frederiksberg, Denmark
- 5
- Followers
Brand Positioning & Strategy WorkshopSerena Pacifico
Starting at$500
Duration6 days
Tags
Active Campaign
Google Analytics
HubSpot
LinkedIn
Salesforce
Brand Strategist
Business Consultant
A strategic Brand Positioning & Narrative Workshop for startups and impact-focused teams who want to stand out with clarity and credibility.
In a 1:1 deep-dive session, I help you define your brand identity, messaging, and audience positioning, then deliver a complete Brand Workbook with a positioning statement, tone of voice, key messages, audience insights, and narrative direction. Ideal for founders or ESG teams who need a brand story that is both authentic and commercially compelling.
What's included
Branding Workshop
Clarify your brand story and stand out in a crowded market with a Brand Positioning & Narrative Workshop.
Through a strategic 1:1 exploration session, I’ll help you define your brand identity, core messaging, and audience positioning.
Ideal for startups, founders, or ESG-focused teams seeking to communicate their mission with clarity and confidence.
You’ll walk away with a comprehensive, ready-to-use brand framework that aligns purpose with performance, enabling you to connect authentically with customers, investors, and partners.
Brand Workbook
After the branding workshop, I will produce a custom Brand Workbook which will contain:
✅ Brand positioning statement & elevator pitch
✅ Tone of voice and key messaging pillars
✅ Audience personas & target insights
✅ Taglines and narrative themes for storytelling
You’ll walk away with a comprehensive, ready-to-use brand framework that aligns purpose with performance, enabling you to connect authentically with customers, investors, and partners.
FAQs
Founders, early-stage teams, or growing businesses who need clarity on how they present their brand, whether to investors, customers, or partners.
A complete Brand Workbook ready to use across marketing, sales, and fundraising teams.
The brand workbook contains:
- brand positioning statement
- elevator pitch
- messaging pillars (what the company stands for)
- tone of voice guidelines
- audience insights,
- and narrative themes
All structured for immediate use in sales, website copy, decks, and campaigns.
No. This workshop is designed to bring clarity, even if you're still refining your product or audience. I help you structure and articulate it.
The strategy session is typically 90 minutes. You will receive your completed Brand Workbook within 3–5 business days after the session.
This is strategy-first, not design-first.
It’s about what you say, to whom and why; not logos or visuals.
You get a clear narrative strategy you can confidently activate anywhere.
Yes. If needed, I offer additional support for content strategy, go-to-market strategy, and launch execution.
Feel free to reach out! I’m happy to have a 10-minute assessment to see whether this aligns with your current stage and goals.
Serena's other services
$500