Brand Positioning & Strategy Workshop

Serena Pacifico

Starting at

500

About this service

Summary

A strategic Brand Positioning & Narrative Workshop for startups and impact-focused teams who want to stand out with clarity and credibility.

In a 1:1 deep-dive session, I help you define your brand identity, messaging, and audience positioning, then deliver a complete Brand Workbook with a positioning statement, tone of voice, key messages, audience insights, and narrative direction. Ideal for founders or ESG teams who need a brand story that is both authentic and commercially compelling.

FAQs

Who is this for?
Founders, early-stage teams, or growing businesses who need clarity on how they present their brand, whether to investors, customers, or partners.
What will I walk away with?
A complete Brand Workbook ready to use across marketing, sales, and fundraising teams.
What exactly is included in the Brand Workbook?
The brand workbook contains: - brand positioning statement - elevator pitch - messaging pillars (what the company stands for) - tone of voice guidelines - audience insights, - and narrative themes All structured for immediate use in sales, website copy, decks, and campaigns.
Do I need to have everything figured out before starting?
No. This workshop is designed to bring clarity, even if you're still refining your product or audience. I help you structure and articulate it.
How long does it take?
The strategy session is typically 90 minutes. You will receive your completed Brand Workbook within 3–5 business days after the session.
How is this different from a traditional branding agency?
This is strategy-first, not design-first. It’s about what you say, to whom and why; not logos or visuals. You get a clear narrative strategy you can confidently activate anywhere.
Can you help implement or execute after the workshop?
Yes. If needed, I offer additional support for content strategy, go-to-market strategy, and launch execution.
Still unsure if this is right for you?
Feel free to reach out! I’m happy to have a 10-minute assessment to see whether this aligns with your current stage and goals.

What's included

Branding Workshop
Clarify your brand story and stand out in a crowded market with a Brand Positioning & Narrative Workshop. Through a strategic 1:1 exploration session, I’ll help you define your brand identity, core messaging, and audience positioning. Ideal for startups, founders, or ESG-focused teams seeking to communicate their mission with clarity and confidence. You’ll walk away with a comprehensive, ready-to-use brand framework that aligns purpose with performance, enabling you to connect authentically with customers, investors, and partners.
Brand Workbook
After the branding workshop, I will produce a custom Brand Workbook which will contain: ✅ Brand positioning statement & elevator pitch ✅ Tone of voice and key messaging pillars ✅ Audience personas & target insights ✅ Taglines and narrative themes for storytelling You’ll walk away with a comprehensive, ready-to-use brand framework that aligns purpose with performance, enabling you to connect authentically with customers, investors, and partners.

Duration

6 days

Skills and tools

Brand Strategist

Business Consultant