Market Research and Data Analysis

Rhea Mehra

Starting at

/hr

About this service

Summary

I’ve repeatedly applied a framework of gap analysis and competitive benchmarking, most recently while strategizing the seatback entertainment system for Honda, to ground business strategy, clarify user needs, and secure leadership buy-in. This repeatable approach has helped de-risk product launches by up to 30%, aligning teams around future opportunities and driving confident decision-making.

What's included

Market Summary
Gives a clear overview of the market size, product benchmark and trend forecasting (in some cases)
Gap Analysis framework
Identifies gaps and opportunities in current product and details next steps to achieve gaps depending on company resources and predictive analytics
Competitive Assessment Matrix and Customer Segment
Build the foundation strategically with a detailed matrix of competitors benchmarked and feature/product analysis outlining customer segments. High level insights provided on current friction points and areas of opportunities depending on business goals.

Skills and tools

Market Researcher

UX Researcher