Market Research and Data AnalysisRhea Mehra
I’ve repeatedly applied a framework of gap analysis and competitive benchmarking, most recently while strategizing the seatback entertainment system for Honda, to ground business strategy, clarify user needs, and secure leadership buy-in. This repeatable approach has helped de-risk product launches by up to 30%, aligning teams around future opportunities and driving confident decision-making.
What's included
Market Summary
Gives a clear overview of the market size, product benchmark and trend forecasting (in some cases)
Gap Analysis framework
Identifies gaps and opportunities in current product and details next steps to achieve gaps depending on company resources and predictive analytics
Competitive Assessment Matrix and Customer Segment
Build the foundation strategically with a detailed matrix of competitors benchmarked and feature/product analysis outlining customer segments. High level insights provided on current friction points and areas of opportunities depending on business goals.
Rhea's other services
Starting at$29 /hr
Tags
Google Analytics
Microsoft Excel
Tableau
UserTesting
Market Researcher
UX Researcher
Service provided by
Rhea Mehra Lucknow, India
Market Research and Data AnalysisRhea Mehra
Starting at$29 /hr
Tags
Google Analytics
Microsoft Excel
Tableau
UserTesting
Market Researcher
UX Researcher
I’ve repeatedly applied a framework of gap analysis and competitive benchmarking, most recently while strategizing the seatback entertainment system for Honda, to ground business strategy, clarify user needs, and secure leadership buy-in. This repeatable approach has helped de-risk product launches by up to 30%, aligning teams around future opportunities and driving confident decision-making.
What's included
Market Summary
Gives a clear overview of the market size, product benchmark and trend forecasting (in some cases)
Gap Analysis framework
Identifies gaps and opportunities in current product and details next steps to achieve gaps depending on company resources and predictive analytics
Competitive Assessment Matrix and Customer Segment
Build the foundation strategically with a detailed matrix of competitors benchmarked and feature/product analysis outlining customer segments. High level insights provided on current friction points and areas of opportunities depending on business goals.
Rhea's other services
$29 /hr