Digital Essentials

Sian Grant

Starting at

$

1,200

About this service

Summary

The Digital Essentials Package is perfect for brands aiming to establish a strong brand identity while enhancing their social media presence and online visibility.
Wondering if this package is right for you if:
✔ Ideal for businesses looking to strengthen their online presence.
✔ Best suited for brands heavily reliant on social media marketing.
✔ Great for entrepreneurs who want branded templates to maintain a polished Instagram feed.
Design Processes and Methods
Understanding the design brief - This stage allows me to gain a detailed understanding of your business, target audience and goals. I will have a brand questionnaire ready for you which we will discuss during our discovery call =, or you can supply me with a design brief.
If you choose to supply a design brief it must include details based on the following:
An overview or background story of your brand
Current issues
The overall objective of the project
Target audience
Brand visions and values
Market Research - Based on the information provided by you, I will conduct research based on your target audience i.e. what they do/don’t respond well to and any current trends in the market that can help me meet the objectives of the project. Things I tend to look out for range from the type of design, style, colour, or branding your competitors use that appear to be more effective.
I can also bring forward ideas that may complement the requirements of your design brief
Drafting Ideas - I will use mood boards to help with brainstorming ideas based on the research I have collected.
Design Proposal - I will incorporate my ideas from the mood board into a design for you to review, this proposal will also include design variations.
Feedback Loops and Revisions - During this stage, I will refine the designs based on your feedback provided. To ensure that your branding fits the purpose of your business goals and objectives, I will also offer my advice and recommendations where necessary!
Final design - Once all designs are complete, I will send over a WeTransfer file containing your logo files and brand guidelines.

FAQs

  • How many revisions will I receive?

    x2 free rounds per design

  • Do you offer payment plans?

    Yes, payment plans are available for all package services

  • What is the turnaround time?

    2 weeks

What's included

  • Design Concept & Creative Direction

    A strategic approach to crafting your brand’s identity. This includes: Brand Discovery Session – Understanding your brand’s vision, values, and target audience. Brand Proposal & Creative Direction Document – A visual inspiration to set the tone for your branding – here I will define the aesthetics, typography, colours, and imagery that align with your brand.

  • Primary Logo

    This will be the main representation of your brand and one that is used for most branding materials

  • Secondary Logo

    A simpler version of the primary logo, containing your brand name. This file will be most suitable for when space may be limited during use.

  • Submark Logo

    A simplified and condensed version of your primary logo consisting of an iconic image that represents your brand - perfect for social media and favicons.

  • Logo Files

    High resolution files for digital and print use PNG, PDF & JPEG 300dpi, delivered via WeTransfer

  • Social Media Kit

    A pack of 9 social media assets, professionally designed to maintain a cohesive and polished online presence. Included in this kit: 1 Price List Design: Showcase your services or products in an easy-to-read, branded format. 1 Content Post Design: A ready-to-use post for announcements, promotions, or updates. 2 Instagram Story Templates: Engaging and customisable templates for sharing content on your Instagram stories. 5 Instagram Highlight Covers: Branded icons to give your Instagram profile a clean, professional look.

  • Brand Strategy & Guidelines

    A comprehensive guide to maintain brand consistency. This includes: Brand Overview - Your mission, values, tone of voice & target audience. Logo Usage – Rules for correct and incorrect logo applications. Typography – Recommended fonts and styles for cohesive branding. Colour Palette – Primary and secondary colours with HEX/RGB & CMYK codes for accuracy.

  • Bolt-ons (Optional)

    An additional design service can be requested to enhance your branding package (at an additional cost)

Example projects

Shea Skin - Brand Identity

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design

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