What's included

• Funnel Reality Map

  A clear picture of how users actually move today. Not how the funnel is drawn. How it behaves in real life. This exposes gaps between attention, intent, and action.

• Channel Responsibility Framework

  Clear definition of what each channel is responsible for. Who introduces the problem. Who builds trust. Who captures intent. This removes overlap and internal confusion.

• Messaging Progression Logic

  Alignment of messaging across stages. What users should hear: early mid late So they’re not asked to jump steps emotionally.

• Conversion Path Design

  Clear direction on how users should move forward at each stage. No dead ends. No unnecessary friction. No premature asks.

• Measurement & Decision Framework

  Clear signals tied to funnel stages. This allows you to see: where momentum builds where it stalls where scale is safe Decisions stop being reactive.