What's included

• Content Strategy Development:

  - Customized content strategy: A comprehensive plan outlining content goals, target audience analysis, brand voice, and messaging pillars. - Content calendar: Monthly or quarterly calendar detailing content topics, formats, and publishing schedules across platforms. - Competitive analysis: In-depth analysis of competitors' content strategies to identify opportunities and refine approach.

• Content Creation:

  - Engaging blog posts/articles: Creation of high-quality, well-researched blog posts or articles aligned with the content strategy. - Visual content: Design and creation of custom graphics, infographics, and images optimized for web and social media. - Video content: Development of video content, including scripting, shooting, editing, and optimization for various platforms.

• Social Media Content:

  - Social media posts: Creation of engaging and visually appealing posts for platforms like Facebook, Instagram, Twitter, LinkedIn, etc. - Content captions: Compelling and on-brand captions tailored for each social media post to increase engagement. - Visual assets: Design of custom graphics, images, and videos optimized for social media platforms. - Hashtag strategy: Research and implementation of strategic hashtags to increase discoverability and reach.

• Email Campaign Content:

  - Email newsletters: Design and creation of visually appealing email newsletters with engaging content and calls to action. - Email sequences: Development of automated email sequences for lead nurturing, onboarding, or customer retention. - Email copywriting: Compelling copywriting for email subject lines, body content, and CTAs to drive open rates and conversions.

• Website Content:

  - Website copywriting: Creation of SEO-friendly, engaging copy for website pages, including home, about, services, and product descriptions. - Landing page content: Design and copywriting for landing pages optimized for conversions and lead generation. - SEO optimization: Integration of targeted keywords and meta tags for improved search engine visibility.

• Content Audits and Optimization:

  - Content audit: Evaluation of existing content assets to identify gaps, redundancies, and areas for improvement. - Content optimization: Updates and improvements to existing content for better relevance, SEO, and user experience.

• Content Analytics and Reporting:

  - Performance tracking: Regular monitoring of content performance metrics, including website traffic, social media engagement, email open rates, and conversions. - Data analysis: Interpretation of data to derive insights, identify trends, and optimize future content strategies. - Customized reports: Comprehensive reports summarizing key content metrics and providing actionable recommendations for ongoing improvement.