Brand Strategy & Positioning

Hakeem OLASUPO

Starting at

1,000

About this service

Summary

I help founders, startups, and growing businesses define the soul of their brand through a clear, focused strategy that acts as the foundation for everything they build. Together, we’ll uncover your mission, values, target audience, market advantage, and brand voice, so that everything you create, from visuals to messaging to marketing, is consistent, intentional, and aligned with your goals.

What makes this service unique is my ability to blend creative intuition with strategic business thinking. I don’t just hand you a PDF, I partner with you to shape a brand that not only looks good, but truly connects, converts, and scales. Whether you're just starting out or evolving your presence, this strategy becomes your brand’s compass guiding design, storytelling, and decision-making with clarity and confidence.

FAQs

How long does it take?
Typically 2–3 weeks depending on your schedule and response time.
Is this just for new brands?
Not at all. Existing businesses also benefit by refocusing or re-aligning their brand as they grow.
What if I already have a logo?
That’s fine! Strategy defines the “why” and “who.” It guides the visuals — not the other way around.

What's included

Brand Discovery Workshop
An interactive session (live or async) to uncover your business goals, customer needs, and brand values.
Vision, Mission & Core Values
Clearly articulated foundation statements that communicate your purpose and what you stand for.
Target Audience Personas
Detailed breakdowns of your ideal customer profiles, behaviors, pain points, and motivations.
Competitive Positioning Map
A visual matrix showing how your brand compares with key players and how we’ll uniquely position you.
Brand Personality & Messaging Pillars
Voice tone, archetype, key messages, and sample brand statements to keep your communication consistent.
Brand Strategy Document
A polished PDF (and/or Notion or Figma board) that consolidates your brand strategy into one central source of truth.

Example projects

Brand Identity Design for Spikkr

SilkAI Visual Identity Design

Brand Identity Design for Metal's Venture Capital Platform

Recommendations

(5.0)

Murtaza Khawaja • Lquid Pay

Client • Aug 27, 2025

Recommended

I have worked with many creatives over the years. I highly recommend Hakeem & team. They have become my go-to for all projects related to UI/UX and web-dev. Exceptionally happy with the work, result, process & team. 100 out 10 from me.