What's included

• Typography

  Type for function and emotion, creating typographic scales that work across multiple platforms and contexts, creating your own typefaces.

• Iconography

  Customised icons, doing vector work, creating an icon family that scales across different platforms and contexts.

• Illustration

  Making changes to existing illustrations - Creating from scratch based on personality of the brand. Creating pleasing layouts that come together through a combination of typography, image, illustration.

• Images and composition

  Images to evoke a certain aesthetic, image manipulation and editing, creating and shooting photos, with image and photo guidelines.

• Color pallette and shapes

  Choosing colors that are functional and emotional, colors that are pleasing and accessibility compliant, understanding cultural contexts of color and trends.

• Animation and motion

  Animation between screens, micro-interactions, making the customer experience feel polished, and using motion design to inform, guide, and delight.