Branding strategy, visual design and illustration by Agrata PatelBranding strategy, visual design and illustration by Agrata Patel
Branding strategy, visual design and illustrationAgrata Patel
Visual design plays a vital role in the digital experience. At a visceral level it gives the user clues on what they’re about to see. Is this experience serious or playful? An expert visual designer is able to come up with a pleasing composition of elements on a screen.
What's included
Typography
Type for function and emotion, creating typographic scales that work across multiple platforms and contexts, creating your own typefaces.
Iconography
Customised icons, doing vector work, creating an icon family that scales across different platforms and contexts.
Illustration
Making changes to existing illustrations - Creating from scratch based on personality of the brand. Creating pleasing layouts that come together through a combination of typography, image, illustration.
Images and composition
Images to evoke a certain aesthetic, image manipulation and editing, creating and shooting photos, with image and photo guidelines.
Color pallette and shapes
Choosing colors that are functional and emotional, colors that are pleasing and accessibility compliant, understanding cultural contexts of color and trends.
Animation and motion
Animation between screens, micro-interactions, making the customer experience feel polished, and using motion design to inform, guide, and delight.
Visual design plays a vital role in the digital experience. At a visceral level it gives the user clues on what they’re about to see. Is this experience serious or playful? An expert visual designer is able to come up with a pleasing composition of elements on a screen.
What's included
Typography
Type for function and emotion, creating typographic scales that work across multiple platforms and contexts, creating your own typefaces.
Iconography
Customised icons, doing vector work, creating an icon family that scales across different platforms and contexts.
Illustration
Making changes to existing illustrations - Creating from scratch based on personality of the brand. Creating pleasing layouts that come together through a combination of typography, image, illustration.
Images and composition
Images to evoke a certain aesthetic, image manipulation and editing, creating and shooting photos, with image and photo guidelines.
Color pallette and shapes
Choosing colors that are functional and emotional, colors that are pleasing and accessibility compliant, understanding cultural contexts of color and trends.
Animation and motion
Animation between screens, micro-interactions, making the customer experience feel polished, and using motion design to inform, guide, and delight.