What's included

• 🧠 Strategy

  This is the core of your brand, this it will act as the foundation on which the brand visual identity will be built. • Brand core definition • Brand personality definition • Brand voice & tone definition • Visuals • Value proposition & messaging pillars • Target audience development

• ✨ Visual identity

  Creative Direction & concept development Moodboard & creative direction explanation • Logo design suite • Primary Logo • Secondary Logo • Submark (optional) • Favicon • Colors system • Font system • Brand imagery

• 👉🏼 Collaterals

  • Brand stationery x1 • Business cards, letterhead, thank you cards • Brand collateral x1 • Any kind of goodies (pen, notebook, phone case, apparel...)

• ✔️ Brand Guidelines

  Including Brand Direction (strategy) + Brand Identity (visual system)