Visual Identity Design
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About this service
Summary
Deliverables
FAQ
FAQs
Is this service only for new brands?
Not necessarily. This service also works well for brands and organizations that already exist but need a clearer, more consistent visual foundation.
Do you only design logos?
No. A logo is approached as part of a broader visual system designed to work across different formats and applications.
Will this include social media or print materials?
Social media and print elements can be included as part of the visual identity system or discussed as additional elements, depending on the project.
How collaborative is the process?
The process is highly collaborative and built around transparency and open communication. Regular check-ins, shared materials, and clear touchpoints help ensure the identity reflects both the brand’s vision and the needs of its audience.
How long does a visual identity project usually take?
Timelines depend on the scope and complexity of the project. Most visual identity projects take from 4 weeks, with timelines adjusted based on feedback rounds and any additional needs discussed during the process.
What's included
Visual Identity System
A cohesive visual identity system including logo usage, color palette, typography, and supporting visual elements designed to work consistently across different touchpoints.
Logo & Brand Marks
A primary logo and supporting logo variations prepared for flexible use across digital and print applications.
Color Palette & Typography
A defined color palette and typography system with clear roles and usage principles to ensure visual consistency and clarity.
Core Brand Visual Elements
Supporting visual elements such as graphic shapes, patterns, or additional assets that help extend the identity beyond the logo.
Base Brand Guidelines
A set of core visual guidelines outlining how the identity should be applied to maintain consistency across formats and platforms.
Add-ons & Extensions
Optional add-ons can be discussed based on the project’s needs. These may include brand templates, additional digital (landing page and social media templates) or print applications, or extended brand assets designed to support the visual identity in real-world use.
Final Asset Delivery
All final design files delivered in formats suited for practical use across digital and print applications, organized and ready for use by the client or their team.
Final Presentation & Handover
A final walkthrough of the visual identity, including a presentation of the guidelines and practical explanation on how to work with the system. A short post-delivery support period is included for clarifications and questions.
Ongoing Design Support
Ongoing design support for brands and organizations that need help maintaining, adapting, or expanding their visual identity after the initial project.
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