Fractional Chief Strategy Officer (CSO) by Gavin BooyensFractional Chief Strategy Officer (CSO) by Gavin Booyens
Fractional Chief Strategy Officer (CSO)Gavin Booyens
Cover image for Fractional Chief Strategy Officer (CSO)
A strategic partner in your corner.
The Fractional CSO model gives founders and startups direct access to senior-level brand and business strategy guidance, creative direction, and UX oversight without the cost of a full-time executive. You’ll have a trusted advisor for brand strategy, positioning, messaging, UX decisions, and creative guidance - helping you stay aligned, make smarter decisions, and move with clarity, faster.
This is ideal for startups and small teams who need senior-level strategic and creative input, but aren’t ready for a full agency or senior in-house hire.
No hourly billing, just clarity, direction, and guidance when you need it.
Outcomes
Clarity: Ongoing guidance that connects daily decisions to strategic goals.
Momentum: Constant progress without overthinking or losing focus.
Confidence: A high-level strategist in your corner to validate direction and ideas.
Alignment: Brand, business, and creative all moving in the same direction.
Who It’s For
Startups & founders seeking an experienced strategy partner without full-time cost.
Growing brands or growth-stage firms needing consistent direction and alignment.
Creative teams wanting an outside expert to review, refine, and accelerate their strategy and design output.

What's included

Strategic Partnership & Advisory Access
Ongoing access to senior-level brand and business strategy guidance - available via call, chat, or async voice notes for direction, feedback, and decision-making.
Monthly Strategy Sync Session
A structured monthly session to align goals, priorities, and brand direction. Each session concludes with clear next steps and recommendations.
Brand, UX & Creative Oversight
Strategic input on brand messaging, user experience, and creative direction — ensuring every decision supports long-term growth and brand consistency.
Strategic Insights Summary (Optional)
A brief monthly recap of key insights, opportunities, and priorities shared after each strategy session.
FAQs
You’ll have consistent access to me via your preferred communication channel for advisory, direction, and strategy support. We’ll hold one structured strategy sync each month, with ongoing async access between sessions.
It means you get the strategic expertise and oversight of a Chief Strategy Officer, but on a flexible, fractional basis tailored to your business stage and budget.
The focus is strategic: clarity, alignment, and decision-making. I provide creative and UX input as part of that process, but this is not a design or production engagement.
A 3-month minimum is recommended to establish momentum and deliver measurable clarity and alignment.
Starting at$1,000 /mo
Schedule a call
Tags
Google Meet
G Suite
Slack
WhatsApp
Brand Strategist
Copy Strategist
Creative Director
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Gavin Booyens proSouth Africa
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Followers
Fractional Chief Strategy Officer (CSO)Gavin Booyens
Starting at$1,000 /mo
Schedule a call
Tags
Google Meet
G Suite
Slack
WhatsApp
Brand Strategist
Copy Strategist
Creative Director
Cover image for Fractional Chief Strategy Officer (CSO)
A strategic partner in your corner.
The Fractional CSO model gives founders and startups direct access to senior-level brand and business strategy guidance, creative direction, and UX oversight without the cost of a full-time executive. You’ll have a trusted advisor for brand strategy, positioning, messaging, UX decisions, and creative guidance - helping you stay aligned, make smarter decisions, and move with clarity, faster.
This is ideal for startups and small teams who need senior-level strategic and creative input, but aren’t ready for a full agency or senior in-house hire.
No hourly billing, just clarity, direction, and guidance when you need it.
Outcomes
Clarity: Ongoing guidance that connects daily decisions to strategic goals.
Momentum: Constant progress without overthinking or losing focus.
Confidence: A high-level strategist in your corner to validate direction and ideas.
Alignment: Brand, business, and creative all moving in the same direction.
Who It’s For
Startups & founders seeking an experienced strategy partner without full-time cost.
Growing brands or growth-stage firms needing consistent direction and alignment.
Creative teams wanting an outside expert to review, refine, and accelerate their strategy and design output.

What's included

Strategic Partnership & Advisory Access
Ongoing access to senior-level brand and business strategy guidance - available via call, chat, or async voice notes for direction, feedback, and decision-making.
Monthly Strategy Sync Session
A structured monthly session to align goals, priorities, and brand direction. Each session concludes with clear next steps and recommendations.
Brand, UX & Creative Oversight
Strategic input on brand messaging, user experience, and creative direction — ensuring every decision supports long-term growth and brand consistency.
Strategic Insights Summary (Optional)
A brief monthly recap of key insights, opportunities, and priorities shared after each strategy session.
FAQs
You’ll have consistent access to me via your preferred communication channel for advisory, direction, and strategy support. We’ll hold one structured strategy sync each month, with ongoing async access between sessions.
It means you get the strategic expertise and oversight of a Chief Strategy Officer, but on a flexible, fractional basis tailored to your business stage and budget.
The focus is strategic: clarity, alignment, and decision-making. I provide creative and UX input as part of that process, but this is not a design or production engagement.
A 3-month minimum is recommended to establish momentum and deliver measurable clarity and alignment.
$1,000 /mo