Brand MVP: The Essentials, Done Right

Pro

Gavin Booyens

Starting at

$

3,000

About this service

Summary

The Brand MVP is your launch-ready brand — focused, strategic, and designed to grow with you. A finely tuned process that takes you from 0–1 without endless revision cycles or creative uncertainty.
In just a few weeks, we’ll craft a cohesive brand identity rooted in clarity and purpose. You’ll receive the essential visual assets, guided by strategic insights that ensure your brand not only looks great but clearly communicates your value and positioning.
This isn’t “just a logo.” It’s your ready-to-scale brand identity.
Perfect for: founders, startups, and growing businesses who need to move fast without compromising strategy or quality.

FAQs

  • What makes this different from a traditional branding package?

    Anchored in 20 years of brand experience, the Brand MVP delivers focus and speed. A strategy-informed identity built to get you from 0 to 1 without endless revision cycles. It’s the essential brand foundation you actually need to launch confidently without overblown agency processes or bare-bones logo shortcuts.

  • Can this grow into a full brand system later?

    Absolutely. The Brand MVP is designed as your launch platform. When you’re ready, you can expand into StoryBrand Messaging, full collateral, or website design — all built seamlessly on this foundation.

  • How long does it take?

    Most projects wrap in 4-6 weeks from kickoff to delivery. The process is intentionally lean and structured for clarity, collaboration, and momentum.

  • How many revisions are included?

    Because the process is built around alignment up front, revisions are minimal. Most brands are finalised in under three rounds. It’s rare that we ever need more than that.

What's included

  • Brand Discovery Session

    A structured facilitation session to define your vision, audience, and positioning, capturing the essence of your brand quickly and clearly.

  • Brand MVP Identity System

    A focused identity suite including: - Primary logo + secondary marks - Color palette - Typography system - Suggested imagery - Design elements - Brand application examples (e.g. social, web, business use)

  • Mini Brand Guide (PDF)

    A compact, easy-to-use reference outlining your brand foundations, usage guidelines, and core brand elements.

  • Storybrand Messaging (Optional Upgrade)

    An add-on session and deliverable using the StoryBrand framework to craft your brand narrative, one-liner, and key messaging elements. This gives you clear, conversion-ready language to complement your new visual identity.

  • Brand Collateral (Optional Upgrade)

    Additional brand applications tailored to your needs: - Business cards - Pitch decks - Social media templates - Merch - Packaging - Landing Page concepts/mockups Ensuring your new identity launches with impact.

Duration

6 weeks

Skills and tools

Brand Design

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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