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About this service

Summary

I create distinctive, concept-driven logos that serve as the visual foundation of a brand’s identity. With a designer’s eye trained in editorial clarity and typographic nuance, I craft marks that feel intentional, memorable, and aligned with a brand’s core narrative.
My approach blends research, visual storytelling, and design precision, ensuring each logo functions beautifully across print, digital, and experiential touchpoints. From minimalist wordmarks to expressive symbols, every element is thoughtfully shaped to communicate meaning with elegance and confidence.
As an editorial designer, I bring both artistic sensitivity and strategic clarity to identity work—transforming ideas into visual signatures that stand out and stand the test of time. If you are looking for a dependable creative partner who blends strategy with a masterful, artistic flair, I would love to support you!
To get started, please book my Design Consultation service. In this short 30 minute meeting, we will discuss your design needs and vision. Then, we will determine the best strategy to move forward.

What's included

  • Primary Logo

    The core mark or wordmark that represents the brand.

  • Secondary Logo Variations

    Horizontal, stacked, and simplified versions optimized for different formats.

  • Icon / Symbol Mark

    A standalone emblem or monogram for small-scale use or digital applications.

  • Typography System

    Selected and paired typefaces that support the brand’s tone and aesthetic.

  • Color Palette

    A refined set of brand colors with usage notes.

  • Usage Guidelines (Mini Brand Guide)

    A concise PDF outlining spacing, sizing, color applications, and do’s & don’ts to maintain consistency.

  • File Package

    Print-ready and web-ready files (SVG, PNG, and PDF) organized for easy implementation across platforms.


Skills and tools

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Industries

Design

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