What's included

• Phase 1: Define the Business (Clarity & Direction)

  We'll work together to deliver: • Business positioning and target customer definition • Clear value proposition and differentiation • Offer and pricing guidance (services or productized offering) • Brand direction (tone, visual references, naming guidance if needed) • Written business brief to guide all build decisions

• Phase 2: Brand & Presence (Make It Real)

  We'll work together to deliver: • Logo and visual identity (lightweight but professional) • Brand color palette and typography • Messaging for homepage, services, and “about” • A 2-4 page website designed and built in Squarespace or Framer (homepage, services / product, about, extensions/add-ons when needed)

• Phase 3: Go-to-Market Assets

  We'll work together to deliver: • Pitch deck or sales deck (designed + written) • One-page business or service overview (PDF or web) • Basic launch checklist (what to do first, second, third) • Optional: Calendly / Stripe / contact form setup

• Phase 4: Launch & Operator Coaching

  I'll coach you on: • how to maintain everything we built together • how to use the site and deck • how to sell the first version • what to iterate vs ignore • 7–14 days of async support post-launch

• Optional Add-Ons

  • AI-assisted MVP or prototype (for tech businesses) • CRM or lead workflow setup • Pricing and packaging refinement • Investor version of the deck • Hiring roadmap or first-hire guidance