Pricing & Monetization

Pro

KaRon Joyner

Contact for pricing

About this service

Summary

Whether you’re launching a new product or rethinking your current pricing (e.g., subscription, performance pricing, etc.), I’ll help you build a monetization strategy that drives results. I’ll dive deep into market trends and competitor pricing, uncover opportunities, and craft a data-backed pricing model tailored to your business. You’ll walk away with clear recommendations and a step-by-step implementation plan for your product and go-to-market teams—so you can grow with confidence.

Process

Initial Consultation (1 Hour Call): Understand your product, business goals, user base, and current monetization model (if any). Define success metrics (e.g., revenue growth, ARPU, conversion rate).
Market Research & Competitive Analysis: Research key industry trends and pricing benchmarks in your vertical. Conduct a comparative analysis of 5–10 direct and indirect competitors. Identify untapped monetization opportunities or gaps in your current approach.
Current Model Evaluation (If Applicable): Assess your current monetization setup: pricing tiers, billing cycles, packaging, feature gating. Review quantitative data (e.g., churn, LTV, CAC) and qualitative insights (e.g., customer feedback, sales objections).
Pricing Strategy Development: Recommend 1–2 pricing models aligned with your goals (e.g., usage-based, tiered, freemium, flat-rate). Suggest feature mapping to tiers and bundling opportunities. Provide scenario modeling to assess financial impact.
Implementation Plan: Outline a phased rollout strategy for internal and customer-facing changes. Develop GTM enablement: internal FAQs, sales/CS enablement, customer messaging. Recommend tools and analytics for pricing experimentation and optimization.
Review & Feedback: Present findings and recommendations in a clear deck. 1-hour final call to walk through the strategy, discuss trade-offs, and align on next steps.
Optional Add-On: Ongoing Advisory: Available for bi-weekly check-ins or implementation QA over a set period (additional cost).

What's included

  • Pricing Research and Discovery

    Basic market analysis about industry trends, customer behavior, and a comparative analysis of competitors’ pricing models, strategies, and positioning.

  • Pricing Strategy Development

    Detailed recommendation of the chosen pricing model (e.g., subscription, usage-based, tiered, freemium) and rationale. May include a framework outlining how the pricing strategy will generate revenue, including expected pricing tiers and features based on value proposition mapping.

  • Pricing Implementation Plan

    Step-by-step guide to implementing the new pricing model, including timelines and milestones. Resources to educate internal teams (e.g., sales, customer support) about the new pricing structure. Strategies for announcing pricing changes to customers, including FAQs and customer support scripts.

Example projects

Pricing Consultant: Prosple, a recruitment tech company

Recommendations

(5.0)

Gerald Stephens • VINYO

Client • Jun 18, 2025

Recommended

Karon has been our anchor when it comes to VINYO's and my voice of reason. As VINYO’s business strategist and advisor, she’s helped us stay focused, make informed pivots, and think bigger without losing sight of the details. Her mix of honesty, strategic thinking, and genuine belief in our mission has made her one of our most trusted voices.

Skills and tools

Business Consultant

Business Strategist

Product Strategist

Microsoft Excel

Microsoft Excel

Microsoft PowerPoint

Microsoft PowerPoint

Industries

Computer Software
Mobile
Recruiting

More services

Co-Business Builder: Strategy, Product, Dev, Monetization

Example projects

Contact for pricing