What's included

• Product Research & Analysis

  Review of the current product roadmap, features, and focus, if available, in addition to primary and secondary research into market trends, opportunities, competitive landscapes, customer segments, and competition.

• Product Vision, Objectives, Roadmap, and Value Proposition

  A high-level timeline for product development and release, outlining key milestones, features, and initiatives using a feature prioritization method (e.g., RICE). As well as a value proposition canvas which would be the basis for go-to-market efforts going forward.

• Pricing and Monetization

  Recommendations about pricing and monetization, as well as a plan to implement partial or full self-service pricing.

• Partnerships and M&A

  Identify and evaluate opportunities to grow via partnerships (data, product, channel) and M&A.