Brand Voice & Messaging Guide
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About this service
Summary
FAQs
What kind of brands do you create brand voice guides for?
Personal brands, coaches, wellness businesses, creators, service providers, educators, nonprofits, and anyone who needs consistent, emotionally grounded messaging.
Will this help all my content?
Yes. The guide is built so you can use it for captions, emails, websites, workshops, sales pages, and anything else you write.
Do you offer sample content with the guide?
Absolutely. I can create custom example sections as an optional add-on.
How long does the full guide take?
Typically 1–2 weeks depending on depth. Message me for rush guides.
What's included
Brand Voice Profile
A clear, human-centered voice profile outlining your brand’s tone, personality, emotional resonance, communication strengths, and signature style.
Messaging Pillars
Strategic core themes your brand should return to again and again. Basically, the backbone of consistent, recognizable messaging.
Taglines + Key Phrases
A bank of plug and play phrases, taglines, and repeatable language patterns that anchor your brand voice across platforms.
Audience Language Mapping
A breakdown of how your specific audience speaks, what they value, and the emotional language that connects with them most.
Do/Don’t Voice Guidelines
Practical examples showing exactly how to write in your brand voice and what to avoid, so your messaging stays consistent even if multiple people are writing.
Content Examples (Optional Add-On)
Sample copy, email intros, hooks, or short-form examples written in your brand voice so you can instantly apply your guide.
Skills and tools
Content Creator
Copywriter
Creative Writer
Canva
Google Docs
Grammarly
Industries