Visual Identity for Wellness Brands by Nicole Hadman

Visual Identity for Wellness Brands

Nicole Hadman

Contact for pricing

About this service

Summary

Your brand already has a story. This service blends visual storytelling, minimalist design, and a grounded, wellness centered aesthetic to create materials that feel clear, warm, and deeply human.

From PDF workbooks to launch assets to simple, cohesive branding elements, I design pieces that look elevated but still feel lived-in. If your brand needs a visual identity rooted in intention rather than trend, I’ve got you.

FAQs

Do I need to have a brand already?
No. I will help you start your brand’s visual identity or refine and elevate what you already have.
Can you match the vibe of my existing website or content?
Absolutely. I can build around your current brand or help you shift into something more aligned and lived-in.
What if I don’t know what vibe I want?
I’ll guide you through a simple aesthetic discovery process so we can find a direction that feels like you.
Do you create one-off branded flyers, copy, or standalone curriculum/workbook pieces?
Yes. If you only need a single flyer, a single PDF, one piece of curriculum, or a polished one off branded asset, I can absolutely create that for you. Message me and we'll craft something.
Can you help me write copy for the PDFs or templates?
Yes, copy support is available as an add-on if you want the design and writing done for you.

What's included

Workbook Templating & Layout Design
Clean, spacious layouts for educational or wellness materials that feel easy to read and emotionally grounding.
Editorial Style Cover Pages
Minimalist, lived-in cover designs that immediately communicate tone, texture, and brand personality.
Branded PDF Design
Cohesive, aesthetic PDF materials (guides, workbooks, scripts, brochures) aligned with your brand voice and energy.
Minimalist Templates
Repeatable, easy to use templates for social media posts, stories, emails, announcements, workbooks and flyers.
One Page Brand Aesthetic Guide
A simple, visual mood guide including colors, fonts, textures, and aesthetic direction to keep your brand consistent.
Launch Asset Bundles
Visually aligned graphics for launches, events, workshops, courses, or new offerings.
Visual Direction for Course or Curriculum
A cohesive visual container for your course/workshop materials so everything feels like the same world.
Cohesive Wellness-Centric Themes (Optional Add-On)
Themes built around mood, season, tone, archetype, or emotional landscape for brands that want deeper, more intentional visual identity work.