Basic Visual Identity Package

Ahmed Chouchene

(0)

Starting at

800

About this service

Summary

This package is ideal for clients seeking just a logo. Includes a moodboard to define your brand's look and feel, a versatile Logo Suite for various needs, a branded color palette, and typography for a complete visual identity.

So if you:

-> Just started your business

-> Run an e-commerce shop

-> Need a solid brand identity to quickstart your business

-> Have a restricted budget and you're worried about it

-> Don't feel ready for a full branding service yet

But

This package requires already having the brand strategy basics ready or having a precise idea of it. You should be able to communicate about:

-> Your brand's purpose (mission and vision statements)

-> Your target audience

-> Your positioning

-> Your competitors

-> What your unique selling point (USP) is

-> Have a Pinterest board to show what you want in your brand identity and logos (preferably)

What's included

Discovery Questionnaire
This is a really important first step! It is my way of understanding your brand on a deeper level and what are you looking for as a founder. This questionnaire will serve as our creative brief for the rest of the project.
Moodboard
The visual representation of the feel, aesthetic, and mood of your brand. Alternatively, you can think of it as the guiding direction for the brand.
Logo Suite
A collection of different versions of a logo designed to fit various needs. It includes the main logo, simplified versions, different colors and formats, and sizes to make sure the logo looks great in all situations, whether it's on a business card, website, or billboard. It helps maintain a consistent brand image across different platforms.
Color Palette
Brand colors
Typography
Brand fonts and how they should be used
3 Concepts, 2 Revisions
I will provide you with 3 concepts to choose from and then we can refine and tweak the chosen one if needed (I strive for a 'one and done', yet we all know that it's not always the case.)

Example projects