Work Process

We will be working on a set timeline for every step of the process, deliveries, feedback, and every specific step necessary for the brand. After feedback, I will make the changes and you can jump to the next step.

PHASE 01 – BRAND IDENTITY FOUNDATION

(strategy, positioning, verbal identity)

I will send you a carefully crafted questionnaire aimed at gathering essential information about your brand. Your responses will be the foundation for creating a unique brand strategy that aligns with your brand's values, history, and target audience.

Using the responses from your questionnaire, i dive deep into your industry, analyze competitors, understand your target audience, and extract valuable insights into market dynamics.

I will provide you with two distinct strategic paths for your brand. You can choose the one that aligns best with your vision and goals. We will refine it as needed to ensure it perfectly represents your brand, setting the stage for the next phase of crafting your brand's visual identity.

PHASE 02 – BRAND VISUAL IDENTITY

(visual identity, brand touchpoints)

Using the chosen strategic direction, I'll create moodboards to visually represent design concepts and ideas.

After selecting a moodboard, I'll design two complete brand identities, including logos, color palettes, typography, extended applications, and communication materials. You'll have the opportunity to choose the one that best fits your brand's vision.

We'll also discuss the list of brand applications and touchpoints that need to be designed.

I will refine the selected brand identity based on your feedback and create additional assets necessary for various brand applications, including print collateral, social media templates, and a content plan.

PHASE 03 – HANDOFF / LAUNCH

At this stage, I will prepare a comprehensive brand guidelines document that ensures consistency in using your new assets effectively across all touchpoints. This document will contain clear guidelines for using the logo, visual elements, and brand strategy. It includes all assets and directions to use them.