What's included

• Kick-off Call

  We will have a 45-minute virtual meeting to review the Brand Questionnaire you previously completed and gain a deeper understanding of your brand's goals, target audience, and references.

• Market Research

  I’ll run competitor and market research to identify what others in your business category are doing, find visual gaps in the market, and define how your brand can visually attract and win the right customers.

• Brand Strategy

  Deep-dive on the brand's positioning, target audience, and messaging architecture. You will receive a 10-page deck with the creative strategy for your brand, tone of voice, personality, and messaging.

• Moodboard

  The moodboard is a visual map of your brand’s universe. It captures how your world looks and feels, setting the creative direction that guides every design decision, from colors and type to imagery and tone.

• Logo Suite

  Custom Logo Suite including your Main Logo, Secondary Logo, Brandmark, and Tagline. Delivered in both Vector and PNG formats for full flexibility.

• Color Palette

  The color palette is strategically built for your brand, with up to 8 selected colors and clear usage guidance to keep everything consistently on-brand.

• Typography System

  Curated and strategic font selection for Headlines, Subheads, Accent, and Body copy. Font licenses are not included. I prioritize free, open-license fonts whenever possible, and will advise on paid options if needed.

• Brand Patterns or Visual Elements

  A set of custom brand patterns and visual elements designed to bring your identity to life and keep your brand instantly recognizable.

• Imagery Direction

  Imagery direction with visual examples and a custom AI-based prompt to generate on-brand visuals that stay cohesive.

• 20+ Page Brand Guidelines

  A complete 20–30 Page Brand Guidelines deck covering your full brand system, including logo and color usage, do’s and don’ts, real-world examples, brand voice and tone, and direct links to all your files.

• 2 Collaterals of your choice

  The collaterals can be: - Business Cards - Letterhead Template - Presentation Template (10 slides) - Social Media Templates (6 grid + 6 stories) - Restaurant/Bar Menu Template - Branded Merchandise (1 item)