Express Soft Branding is for founders with big ideas and small-but-mighty budgets.
It’s a fast, focused Branding Sprint designed to get you out of DIY mode and into a brand that actually looks like a real business. In just 2 weeks, you get a visual identity that makes your offer feel legit, without the price tag of a full brand build. You'll get there. The Express Soft Branding buys you time to grow.
You bring the ambition and the vision. I bring the creative clarity to turn that into a brand that not only looks good, but really works. No endless back-and-forth, no overthinking, just an accessible way to start showing up like the brand you’re becoming.
What's included
Logo Suite
Custom Logo Suite including your Main Logo, Secondary Logo, Brandmark, and Tagline. Delivered in both Vector and PNG formats for full flexibility.
Color Palette
The color palette is strategically built for your brand, with up to 8 selected colors and clear usage guidance to keep everything consistently on-brand.
Moodboard
The moodboard is a visual map of your brand’s universe. It captures how your world looks and feels, setting the creative direction that guides every design decision.
Typography System
Curated and strategic font selection for Headlines, Subheads, Accent, and Body copy. Font licenses are not included. I prioritize free, open-license fonts whenever possible, and will advise on paid options if needed.
Brandbook
The Brandbook covers logo suite, colors and typography guidance, besides curated mockups that show how your brand looks and behaves in the real world.
Express Soft Branding is for founders with big ideas and small-but-mighty budgets.
It’s a fast, focused Branding Sprint designed to get you out of DIY mode and into a brand that actually looks like a real business. In just 2 weeks, you get a visual identity that makes your offer feel legit, without the price tag of a full brand build. You'll get there. The Express Soft Branding buys you time to grow.
You bring the ambition and the vision. I bring the creative clarity to turn that into a brand that not only looks good, but really works. No endless back-and-forth, no overthinking, just an accessible way to start showing up like the brand you’re becoming.
What's included
Logo Suite
Custom Logo Suite including your Main Logo, Secondary Logo, Brandmark, and Tagline. Delivered in both Vector and PNG formats for full flexibility.
Color Palette
The color palette is strategically built for your brand, with up to 8 selected colors and clear usage guidance to keep everything consistently on-brand.
Moodboard
The moodboard is a visual map of your brand’s universe. It captures how your world looks and feels, setting the creative direction that guides every design decision.
Typography System
Curated and strategic font selection for Headlines, Subheads, Accent, and Body copy. Font licenses are not included. I prioritize free, open-license fonts whenever possible, and will advise on paid options if needed.
Brandbook
The Brandbook covers logo suite, colors and typography guidance, besides curated mockups that show how your brand looks and behaves in the real world.