Brand Strategy & Identity Design ✨
Justin Miller
5
Contact for pricing
About this service
Summary
Process
FAQs
1. What are brand guidelines?
Answer: Brand guidelines are a set of rules defining how your brand should be visually and verbally presented, including logos, typography, colors, and tone of voice.
2. Why are brand guidelines important?
Answer: They ensure brand consistency, building trust and recognition with your audience while minimizing miscommunication.
3. What elements are included in brand guidelines?
Answer: Common elements are logo usage, color palette, typography, imagery, and tone of voice.
4. How do I choose a color palette?
Answer: Select colors that reflect your brand’s personality and values. Consider the emotions colors evoke and test options with your audience.
5. Can brand guidelines change?
Answer: Yes, they can evolve as your brand grows or shifts, but the core identity should remain consistent.
6. How detailed should my brand guidelines be?
Answer: Detail level varies by brand size and complexity; larger brands may need more comprehensive guidelines.
7. Who should use the brand guidelines?
Answer: Anyone creating brand materials, including designers, marketers, and external vendors.
8. What if I have multiple logo versions?
Answer: Specify usage guidelines for each logo variation, including size and background requirements.
What's included
Discovery Consultation
This is a crucial initial step for our project! Let’s have a brief conversation to get to know each other better. We’ll define your goals, explore ways to achieve them, and discuss your brand strategy.
Logo Variations
We will create multiple logo variations for your brand, including a primary logo, a secondary logo, and an iconmark logo. The number of variations will depend on your project’s needs. If you require more than three options, just let us know!
Typography Pairing
Typography pairing should be intentional, aligning with your brand visuals. We will select two complementary typefaces as suggestions. Please note that purchasing fonts will be your responsibility, but we always prioritize finding free commercial fonts whenever possible.
Color Palette
Colors alone can convey the entire feel, aesthetic, and mood of your brand. We will curate a tailored color palette that reflects your brand identity, typically consisting of 3-5 colors but no more than 7.
Brand Pattern(s)
Incorporating a brand pattern is vital for reinforcing recognition and identity across various touchpoints. A distinctive and memorable pattern will enhance your branding materials, creating a strong visual connection with your audience and setting you apart from competitors.
Social Media Post Templates
Social media templates provide a cohesive and professional appearance across all platforms, saving time and effort in content creation. They offer easy customization, ensuring that your brand’s message remains clear and consistent.
3 Revisions
While I aim for a one-and-done approach, I recognize that adjustments may be necessary.
Brand Guidelines (or Style Guide)
A brand style guide outlines the specifications and guidelines for your brand's visual identity, including logos, typography, color palettes, and other design elements. This document serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.
Example projects
Recommendations
(5.0)
Client • Oct 30, 2024
Recommended
Working with Justin has been a great partnership, as the quality of his work usually go beyond my expectations. He’s a very creative and self-reliant designer and is able to capture just about any ideas you present. Motion design in particular can be difficult, but I’ve rested all my confidence in Justin to deliver all the time. I 100% recommend his services & consultancy if you REALLY want to supercharge your brand’s design assets - he’s really good!
Skills and tools
Industries
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