What's included

• User (UX) Research

  The process of systematically gathering and analyzing user data and feedback to gain insights into user behaviors, needs, and preferences, with the aim of improving and optimizing the user experience of a product or service. I apply different methodologies including but not limited to surveys, interviews, tests (aided/unaided) and software solutions.

• User Personas

  User personas are detailed profiles of target users, including their demographics, goals, pain points, and behaviors. These help the team understand and empathize with the users.

• User Journeys:

  User journey maps illustrate the entire user experience, from initial contact with the product to the end goal, highlighting touchpoints and emotions at each stage.

• Information Architecture (IA)

  IA diagrams outline the structure and organization of the product, including sitemaps and navigation structures. This helps ensure content is easily accessible.

• Wireframes

  Wireframes are layouts of the user interface, focusing on content placement and information hierarchy. They help visualize the design's structure and functionality.

• Prototypes

  Interactive prototypes demonstrate how the product will work, allowing stakeholders to experience its functionality and navigation before development.

• Usability Test Plans

  These plans outline the goals, methodology, and tasks for usability testing, helping ensure the product meets user needs and expectations.

• Usability Test Reports

  After conducting usability tests, designers create reports summarizing findings and providing recommendations for design improvements.

• Accessibility Guidelines

  Guidelines for making the product accessible to users with disabilities, including recommendations for using proper markup, compliance, and attributes.

• Content Strategy

  A content strategy outlines the type and structure of content required for the product, including messaging and tone of voice.

• User Flows

  User flows outline the paths users take through the product, highlighting key interactions and decision points.

• User Interface (UI) Design Specifications

  Detailed UI design specs provide developers with pixel-perfect guidance on layout, spacing, and interaction design.

• A/B Test Plans

  Where applicable, A/B test plans describe how variations of the design will be tested with users to determine the most effective option.

• Analytics and Metrics Recommendations

  Suggestions for tracking and measuring user behavior and engagement with the product to inform ongoing design improvements.

• Design Handoff Documentation

  Detailed instructions for developers regarding design implementation, including assets, dimensions, and CSS styles.

• User Documentation

  Manuals or guides for developers, stakeholders, customer support and other end-users to help them understand and make the most of the product.

• Post-launch Analysis

  Analysis of the product's performance post-launch, including recommendations for ongoing improvements.