What's included

• Design Brief

  This is the initial document outlining the project's goals, objectives, and constraints. It sets the scope and direction for the design work.

• User Research Report

  Summarizes the findings from user research, including personas, user journeys, and pain points, to inform the design process.

• Competitor Analysis

  An analysis of competing products or services to identify strengths, weaknesses, and opportunities for differentiation.

• Concept Sketches/Ideation

  Rough sketches and brainstormed ideas that explore potential design concepts.

• Wireframes

  Low-fidelity, high-fidelity - any representation of the product's layout and functionality to establish the basic structure. They also serve as ways to get stakeholder buy-in, and concept approval.

• Mockups

  High-fidelity static representations of the product's interface, showing visual design and layout elements.

• Prototypes

  Interactive models of the product to test and validate functionality, user flows, and user experience.

• Information Architecture

  A diagram or document that outlines the structure of information within the product, including navigation and hierarchy.

• Interaction Design (IxD)

  Detailed specifications for how users interact with the product, including micro-interactions and animations.

• Visual Design

  A comprehensive style guide or design system that includes typography, color schemes, iconography, and visual elements to ensure visual consistency.

• User Flows

  Diagrams that map out how users move through the product, including decision points and potential paths.

• Usability Testing Plan

  A document outlining the methodology and criteria for usability testing, as well as a script for the test.

• Usability Testing Report

  Summarizes the findings and insights gathered from user testing and offers recommendations for improvements.

• Final Design Files

  High-resolution design files, typically in formats like Adobe XD, Sketch, or Figma, ready for handoff to development teams.

• Design Handoff

  A meeting or document that transfers design assets and specifications to the development team, ensuring a smooth transition.

• Design Documentation

  Comprehensive documentation that includes design rationale, design decisions, developer hand-off, css, libraries and any specific design guidelines.

• Quality Assurance (QA) / UAT Support

  Assistance during the development phase to ensure that the final product aligns with the design intent.

• Design Review and Iteration

  Feedback and updates based on feedback from stakeholders, users, or developers. I usually don't count the number of revisions - let's get it done!

• Launch Assets

  Design files and assets necessary for the product's launch, such as app store icons, marketing materials, and marketing media graphics.

• Post-launch Evaluation

  Analysis and reports on the product's performance and user feedback after it goes live, leading to potential updates and improvements.

• Design System

  The workflow, process, and all of the brand and products' visual assets and components used to facilitate the creation of a brand experience.