What's included

• The Brand

  - About Brand - Who we are - What we do - Why We do it - Brand Values - Brand Keywords

• Logo Design

  - Lockups - Alternatives - Social - Colors - Sizes - Clear space - Don'ts

• Color

  - Brand Colors - Grayscale Colors - Using Tints - Color Pallette - Accent colors - Corporate colors - Functional color

• Typography

  - Type Philosophy - Type Characteristics - Typography system - Pairing - Display Typeface - Text Typeface - Use of Type Light - Use of Type Dark - Applying the Styles - Font Options

• Imagery

  - Image tonality - Basic principles - Guidelines - Image Direction - Shapes - Icon Principles - Icon Colors - Icon Construction - Icon Examples

• Social

  - Social Media Avatars - Instagram Tiles - Horizontal Banners - Vertical Banners - SM Channel Art Direction

• Layout & Application

  - Layouts of Use - Stationery - Print collaterals - Digital