What's included

• Brand Clarity Before Design

  Before anything is designed, I make sure the brand knows what it stands for visually. This includes: what the brand should feel like what it should never look like how it wants to be perceived in one glance This prevents design that looks good but feels wrong.

• Logo Design System

  Not just a logo file. I design a logo system that works across: websites ads social platforms presentations product interfaces This includes variations, spacing logic, and usage rules so the logo doesn’t break as the brand grows.

• Color & Typography Framework

  Colors and fonts are chosen with intent, not taste. I define: primary and secondary colors usage logic contrast rules typography hierarchy So the brand stays consistent even when multiple people use it.

• Visual Language & Design Rules

  This is where most brands fall apart. I define: layout patterns spacing logic icon and imagery style visual do’s and don’ts This creates a recognizable look without forcing creativity into a box.

• Brand Guidelines Document

  Everything is documented clearly. Not for designers only. For founders, marketers, and future hires. So the brand doesn’t drift every time someone new touches it.

• Scale & Usage Readiness

  The brand is tested mentally against growth. Ads. Landing pages. Email headers. Social creatives. If it can’t scale visually, it’s adjusted before delivery.