Complete Brand Identity for Purpose-Led Businesses

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About this service

Summary

I’ll design a memorable, modern brand identity that reflects your mission and sets you apart. From logo to typography to color palette — every element will be crafted to communicate your values with clarity and confidence.

What's included

  • Primary Logo

    The main logo that defines your brand; designed to be recognisable, scalable, and timeless across all mediums.

  • Secondary Logo / Submark

    A simplified or alternate version of your main logo (horizontal, stacked, or icon-based) for flexibility across formats like social media, packaging, or small placements.

  • Color Palette (HEX, CMYK)

    A custom palette with primary and secondary colors that represent your brand’s tone. Includes colour codes for digital and print use.

  • Typography System

    A recommended pairing of fonts (headline, body, and accent styles) to ensure cohesive use across your brand materials.

  • Brand Icons or Patterns (if applicable)

    Unique graphic elements or textures that add character and can be used across packaging, social, or web assets.

  • Mini Brand Guide (PDF)

    A compact brand guide that includes usage rules, spacing, logo variations, colour codes, and typography guidelines, helping you stay consistent.

  • Source Files (AI, EPS, PNG, SVG)

    Editable and high-resolution files delivered in multiple formats for both digital and print use


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Figma

Figma