Branding visual identity

Laíssa Moreira

(0)

Starting at

1,500

About this service

Summary

I'm excited to present you with a tailored suite of branding deliverables, meticulously designed to bring your unique vision to life. What truly sets my offering apart is the deep dive into understanding your essence, resulting in a brand guide that not only reflects who you are but also empowers you to confidently express your story in every visual touchpoint.

Process

✷Discovery Questionnaire: I start by sending you a comprehensive questionnaire designed to delve deep into your brand's ethos, values, target audience, and market positioning. This serves as the foundation for our collaboration, allowing me to gain a nuanced understanding of your vision and objectives.

✷Strategic Analysis: Once I receive your responses, I conduct a strategic analysis, parsing through the insights gleaned from the questionnaire. This involves identifying key themes, uncovering unique selling points, and pinpointing visual cues that resonate with your brand's identity.

✷Visual Research: Leveraging the insights from your questionnaire, I embark on a thorough visual exploration, curating 2 to 3 mood boards that each represent a distinct visual direction for your brand. These mood boards serve as visual narratives, presenting different paths that your brand could take. Together, we review and align on the most resonant mood board, guiding us towards the design development phase where I bring the chosen vision to life through logo concepts, color palettes, typography selections, and more. This collaborative process ensures that the final design reflects the essence of your brand while resonating with your vision and objectives

✷Design Development: With a solid foundation in place, I begin crafting the visual components of your brand identity, including logo concepts, color palettes, typography selections, and more. Each design decision is meticulously aligned with your brand's personality and objectives.

✷Feedback and Iteration: Your input is invaluable throughout the process. I welcome your feedback on the initial design concepts, allowing us to refine and iterate until we achieve a visual identity that truly resonates with you and captures the essence of your brand.

✷Brand Guide Creation: Finally, I compile all the elements into a comprehensive brand guide, a personalized roadmap that encapsulates your brand's visual identity. This guide serves as a beacon, guiding you in consistently communicating your brand's story across various channels and touchpoints.

What's included

Brand Guide
✶Visual Research: Before diving into design concepts, it's essential to conduct visual research to understand the brand's market, target audience, competitors, and industry trends. This research helps designers gather inspiration and insights that inform the development of the visual identity. Visual research might involve collecting examples of existing brand identities, analyzing design trends, and studying relevant visual references. ✶✶Brand Guide or Brand Style Guide: This document serves as a comprehensive reference for anyone working with the brand's visual identity. It typically includes detailed guidelines on how to use the brand's visual elements consistently across different mediums and platforms. A brand guide may cover: ✶Logo Usage: Guidelines for the proper use of the logo, including size, placement, clear space, and acceptable variations. ✶Color Palette: Detailed specifications for primary, secondary, and accent colors, including color codes for both print and digital use. ✶Typography: Specifications for typefaces, including primary and secondary fonts, as well as guidelines for font usage in different contexts (headlines, body text, etc.). ✶Iconography: Guidelines for the use of icons and symbols associated with the brand, including style, size, and context. ✶Imagery: Guidance on the types of imagery that align with the brand's visual identity, including preferred photography styles, image treatments, and guidelines for selecting images. ✶Layout and Design Principles: Guidelines for layout, grid systems, and design elements to maintain consistency across various brand materials. ✶Usage Examples: Examples of correctly and incorrectly implemented visual elements to illustrate proper usage. ✶Brand Assets: Downloadable assets such as logo files, color swatches, and templates for various brand materials. By including visual research and a brand guide in the deliverables, designers provide a roadmap for maintaining consistency and coherence in the brand's visual representation over time.

Example projects