What's included

• Full Marketing Audit

  A clear-eyed assessment of your current digital presence. I'll evaluate your website, social media, email campaigns, and paid advertising efforts to identify inconsistencies, gaps, and areas of opportunity. This includes visual branding, messaging, calls to action, SEO basics, and how well your channels are working together to support your business or mission goals.

• Core Messaging Framework

  Get foundational language that anchors all marketing communications. This includes your updated brand positioning, value proposition, and key message pillars—plus tone and voice guidance to ensure consistency across all platforms. You’ll walk away with a messaging toolkit you can share with team members, freelancers, or vendors.

• Ideal Customer Profiles

  Identify and define your top audience segments, with detailed personas that reflect their needs, motivators, challenges, and behaviors. These will inform all aspects of your content creation, channel strategy, and user experience. You'll know exactly who you’re talking to, and how to reach them.

• Competitor Analysis

  A review of up to 3 competitors evaluating their strengths and weaknesses across their online presence, and highlighting key opportunities for differentiating your business.

• Customer Journey Mapping

  Visualize and optimize each stage of your marketing funnel from awareness to conversion to retention (and everything in between). You'll get specific recommendations to strengthen your marketing at every touchpoint throughout the customer journey.

• Strategy Overview + Execution Plan

  A high-level integrated marketing strategy with platform-specific recommendations, prioritized action steps, and a proposed 90-day implementation roadmap. Whether you’re executing yourself or outsourcing, this document keeps everyone aligned and focused on results.