Social Media Playbook

Starting at

$

500

About this service

Summary

Social media doesn't have to be overwhelming! Get out of the weeds and move forward with a clear vision and strategy for how your business shows up online with a comprehensive Social Media Playbook.
You will receive a single PDF with all of the deliverables listed under "What's Included" plus a 30-minute call to walk you through it and answer questions.
Areas/Industries of Expertise: -Arts & entertainment -Travel, tourism & hospitality -Nonprofit organizations and mission-driven causes -B2B and B2C small to medium sized businesses
Platforms: -Instagram -Facebook -LinkedIn -YouTube -Pinterest -Threads/BlueSky/other alternatives to X/Twitter

What's included

  • Audit Report

    A comprehensive overview of your current social media presence, including branding consistency, content mix, profile optimization, and more—all tailored to your specific business goals!

  • Brand Voice & Messaging Guidelines

    Recommendations for how your brand can show up online with a more consistent and identifiable voice and message. Includes specific "Say This / Not That" examples and any differences between social media platforms.

  • Audience Personas

    Define exactly who you're speaking to online so you can create more impactful content that builds trust and brand loyalty! Includes 1-5 personas, as appropriate for your business.

  • Content Pillars & Recommendations

    Suggested Content Pillars to organize your social media content with consistent messaging! Includes an analysis of your current social media content that breaks down what's working and what's not, and a list of ideas for creating new and repurposing existing content.

Recommendations

(5.0)

Working with Danielle has been great so far! She combines big-picture strategy with the ability to execute across channels, including on social media, blogs, websites, and more. She’s reliable, communicative, and always keeps projects moving forward. What stands out most is her accountability. I always know where things stand, and I trust her completely to represent our team well with clients. She's a true professional and a strong partner.


Duration

2 weeks

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Facebook

Facebook

Instagram

Instagram

LinkedIn

LinkedIn

Pinterest

Pinterest

X

X