
Editorial Design
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About this service
Summary
What's included
1. Publication Architecture & Editorial Layout System
A complete structural foundation for your publication, including: - Grid Systems: Custom modular grid(s) tailored to the project’s tone and content flow. - Typographic Hierarchy: Defined styles for headlines, subheads, body text, captions, callouts, pull quotes, and credits. - Column Structure: Clear page rhythm for long-form reading or visually-led spreads. - Baseline grids and spacing rules to maintain consistency across all pages.
2. Fully Designed Page Layouts
Depending on the scope, this includes: - Feature Stories & Long-Form Articles: Balanced layouts that enhance narrative rhythm. - Departments/Sections: Reusable formats for recurring columns or editorial sections. - Visual Essays / Photo Spreads: Image-led sections designed with cinematic pacing. - Front Matter & Back Matter: Table of contents, masthead, editorial letter, contributors page, index, etc. - Interactive Layouts (for digital): Scroll-based sections, clickable elements, embedded imagery, and screen-responsive compositions. Each page is designed to reinforce the publication’s voice, aesthetic, and narrative intention.
3. Image Curation & Art Direction
Support for visual storytelling, including: - Selection and placement of client-provided images - Image sourcing (if requested) from royalty-free or licensed libraries - Cropping and art direction to enhance pacing and coherence - Color treatment recommendations to unify the visual palette
4. Custom Graphic Elements
Designed to elevate the visual identity of the publication: - Section markers - Icons - Dividers and ornaments - Illustrative accents - Data visualization styles (if needed) These elements help create a cohesive editorial personality.
5. Cover Design & Variants
- Primary Cover Design: Focal artwork or typographic concept aligned with the theme. - Variant Covers: For special editions, collectors’ issues, or digital-first formats. - Back cover and spine design (for printed publications). - Thumbnail versions optimized for digital storefronts and online platforms.
6. Color Systems & Printing Specifications
- Color Palette: Defined CMYK, RGB, and HEX values, plus suggestions for tints, shades, and gradients. - Paper Recommendations: Stock weight, texture, finish, and sustainability options. - Print-ready settings: Bleeds, crop marks, margins, and export specifications. - Offset vs. digital print considerations depending on the project’s scale.
7. Digital-Ready Publication Formats
For digital magazines, e-zines, and interactive brochures: - PDF (screen-optimized) - Interactive PDFs with clickable links, anchors, navigation, and embedded media - Responsive web-based formats (if applicable) - Social media teaser graphics for promotional use - E-reader compatible files (EPUB or MOBI if requested)
8. Mockups & Presentation Files
High-quality mock-ups showcasing the publication in real-world contexts. These are helpful in visualizing how the final product will exist in the world.
9. Final File Package
Delivered in neatly organized folders including: - Print-ready files (PDF/X-1a, PDF/X-4) - Web-ready versions (compressed PDFs or image files) - Editable source files (InDesign, Photoshop, Illustrator as applicable) - Asset folders: Fonts (licensed or outlined), illustrations, icons, and images - Documentation on how to update templates if the client will continue producing issues
10. Optional Add-Ons
- Template creation for recurring issues or future updates - Art direction for future issues - Content refinement: Light editing for flow and visual storytelling - Social media promo kits (reels/story formats for issue announcements)
Recommendations
(5.0)


Recommended
Lillian Ingabire was an outstanding creative partner as we developed the brand identity, logo, guidelines, and website for Linda Vista Communications. She is thoughtful, inquisitive, and brings both strong design instincts and careful listening to her work. Lillian translated our values and positioning into a clear, cohesive visual identity and delivered consistently high-quality work throughout the process. I recommend her without hesitation.

Recommended
Lillian Ingabire at Studio Kalili created a wonderfully playful, authentic and versatile logo and template for my sustainability-and-sustenance newsletter, Guido's Recipes for Disaster. I supervised many graphic and editorial designers in past positions: I chose Lillian for her sensitivity to the presentation of editorial content, and found her to be an extremely careful listener, reader, and diviner of a brand that did not exist before she gave it form. Very highly recommended!
Recommended
I have worked with Lillian on multiple projects and have always enjoyed our collaboration. She gets the spirit and motivation behind a brand, and designs accordingly. Highly recommended!
Recommended
Lillian Ingabire of Studio Kalili transformed our self-made site for consulting firm lindavistapr.com into a clean and professional showcase. Being new we gave her minimal content and graphics, but she used them to maximum effect. 6 stars!
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