You have traffic and signups and a number somewhere in your funnel that everyone in the company has a different theory about. I find out which theory is right, then redesign the flow. At Branch International, onboarding drop-off across four countries sat at 43% and the internal debate had stalled. Research showed the failure point was different in each market, so we built four adaptive flows on one architecture rather than one compromise. Drop-off fell 43%, time-to-first-loan halved, support tickets dropped 57%. At Learntech the same approach doubled course completion.

• Diagnosis from your analytics, session recordings and support tickets

• User research where the data cannot tell you why

• Redesigned flow, tested as a prototype before build

• Instrumentation plan so you can diagnose the next drop-off without hiring anyone

• Prioritized list of what to ship first if you cannot ship it all

Products with no live users yet, there is nothing to diagnose, so you want Service 01 instead. Marketing landing page CRO; I work inside products, not on ad funnels. Teams who already know the answer and just want someone to draw it.