What's included

• User Research

  My user research combines qualitative and quantitative human-centered methods and best practices, delivering artifacts such as usability testing reports, information architecture studies, A/B testing reports, user personas, and profiles, survey result analysis reports, first-click testing reports, analytics reports, heuristic evaluations, ecosystem maps, user journey maps, empathy maps, user flow diagrams, affinity diagrams, competitive analysis, value proposition analysis, and much more.

• Interactive Prototypes and UI/UX Design Deliverables

  I work through low-fidelity and high-fidelity prototypes in an interactive, user-centered process. I test designs, and based on testing reports and feedback, I develop proposed design solutions for users' pain points. The prototypes are clickable and partially functional, allowing me to conduct usability testing and gather necessary feedback.

• Branding Guidelines and Component Libraries

  I work through visual representation and branding for my clients by researching their industry and mission, using visual elements and simplicity to communicate their brand to the public. My guidelines can spam from logos to type fonts, and visual patterns to a fully responsive HTML/CSS component library for smooth use for the development team.