Behind every successful business is a well-run newsletter. It's one of the highest ROI moves you can make for your brand. It bypasses algorithms, builds trust, and offers a direct line between your products and your audience.

Yet it takes plenty of time and effort to setup templates, collaborative workspaces, and maintain a consistent brand voice across your public communications. And that's before you begin sending emails on a regular basis.

That's exactly where I can help.

I've worked on several weekly and bi-weekly newsletters, from a 300k list to my own personal Substack. From welcome emails and effective templates, to jam-packed content calendars and AI-assisted curation workflows, I know what it takes to get a newsletter idea into a smooth running content machine.

This service will lay the foundation for a highly-optimised Substack newsletter. With a dedicated onboarding call and narrowly-scoped deliverables, you'll have the ideal setup to confidently run your Substack - whether that's by you and your team, with AI assistance, or with the help of an email copywriter (like me).

To get the most out of this service, you'll need Notion (for collaboration) and a Substack account.

Feel free to reach out if you have any questions and please send me a message before booking to check we're on the same page.

Onboarding Call: Set aside 30-60 minutes for a video call to discuss the details of your project. I'll send you a questionnaire in advance so that you're prepared for the call.

Substack Setup: I'll prepare the backend for your Substack profile and publication.

Collaborative Workspace Setup: I'll create a Notion Workspace where we can strategize and draft content. The workspace will house the following deliverables: Brand Voice Guide / Wireframe Draft / Content Database

Brand Voice Guide: A reference document to keep the newsletter tone consistent and on-brand. This helps transition between different team members and freelance writers. It can also be used as a prompt to guide AI drafts.

Wireframe Draft: A pre-formatted newsletter template with multiple sections so that you never start on an empty page.

Content Database: A Notion database to structure your creative project. The entire library of concepts, drafts, and published issues is maintained here.

Welcome Emails: Professionally written emails to help make new subscribers feel at home and guide them to any relevant resources. Up to 4 different email versions will be made for imported, free, paid, and founding member subscribers.