GTM - Go to Market Strategy & Research (6x Award-Winner) by Thorsten HunsickerGTM - Go to Market Strategy & Research (6x Award-Winner) by Thorsten Hunsicker
GTM - Go to Market Strategy & Research (6x Award-Winner)Thorsten Hunsicker
A strategy sprint designed to save you 4–6 weeks of guessing and lay the groundwork for 6–12 months of focused growth.
I offer a lean, actionable go-to-market strategy tailored to B2B and SaaS teams in any industry who want results fast, not a 50-page deck.
From Ideal Customer Persona and messaging to funnel design and offer structuring, everything is built to convert and scale.
What sets me apart: 15+ years of experience, 6 marketing strategy awards, and automation-ready insights you can deploy immediately.
Interested? Let´s talk ;)
What's included
1. ICP Definition & Segmentation
Ideal customer profile (B2B or DTC)
Buyer personas with pain points, triggers, and objections
Behavioral segmentation (cold, aware, warm)
2. Positioning & Value Proposition
Unique positioning statement
Core value proposition refined for clarity & conversion
Messaging pillars: benefit-first language aligned with ICP
Entry offer, tripwire, and conversion product(s)
Framing tactics: urgency, risk reversal, founder story angle, FOMO
5. Objection Handling & Copy Hooks
Top objections and tested response angles
Pre-scripted messaging lines for landing pages, emails, and agents
Optional integration into AI caller / chat assistant logic
6. GTM Stack & Workflow Recommendations
Lean tech stack for outreach, conversion, CRM
Workflow automation map (can include self-hosted servers and tools)
Optional AI touchpoint strategy (voice, chatbot, follow-up logic)
7. Competitive Analysis Snapshot (SWOT)
Identify key players and positioning overlaps
Uncover gaps in messaging, pricing, or audience targeting
Quick-win opportunities to differentiate and stand out in your category
Entry offer, tripwire, and conversion product(s)
Framing tactics: urgency, risk reversal, founder story angle, FOMO
5. Objection Handling & Copy Hooks
Top objections and tested response angles
Pre-scripted messaging lines for landing pages, emails, and agents
Optional integration into AI caller / chat assistant logic
6. GTM Stack & Workflow Recommendations
Lean tech stack for outreach, conversion, CRM
Workflow automation map (can include self-hosted servers and tools)
Optional AI touchpoint strategy (voice, chatbot, follow-up logic)
7. Competitive Analysis Snapshot (SWOT)
Identify key players and positioning overlaps
Uncover gaps in messaging, pricing, or audience targeting
Quick-win opportunities to differentiate and stand out in your category