What's included

• 1. ICP Definition & Segmentation

  Ideal customer profile (B2B or DTC) Buyer personas with pain points, triggers, and objections Behavioral segmentation (cold, aware, warm)

• 2. Positioning & Value Proposition

  Unique positioning statement Core value proposition refined for clarity & conversion Messaging pillars: benefit-first language aligned with ICP

• 3. Channel & Funnel Strategy

  Recommended outreach/acquisition channels Funnel blueprint with TOFU > MOFU > BOFU tactics Channel-specific GTM tactics (e.g. cold email, paid, content, AI outreach)

• 4. Pricing & Structuring

  Entry offer, tripwire, and conversion product(s) Framing tactics: urgency, risk reversal, founder story angle, FOMO

• 5. Objection Handling & Copy Hooks

  Top objections and tested response angles Pre-scripted messaging lines for landing pages, emails, and agents Optional integration into AI caller / chat assistant logic

• 6. GTM Stack & Workflow Recommendations

  Lean tech stack for outreach, conversion, CRM Workflow automation map (can include self-hosted servers and tools) Optional AI touchpoint strategy (voice, chatbot, follow-up logic)

• 7. Competitive Analysis Snapshot (SWOT)

  Identify key players and positioning overlaps Uncover gaps in messaging, pricing, or audience targeting Quick-win opportunities to differentiate and stand out in your category