A complete brand identity built on strategy, creative direction, and a cohesive visual system to help your business stand out and grow.

TYPICAL TIMELINE 3 business weeks.

RESEARCH & DISCOVERY A brief questionnaire to understand your business, brand values, target audience, goals, and vision. This will serve as the foundation for the brand strategy and visual identity.

BENCHMARK & COMPETITIVE ANALYSIS Analysis of 2 or 3 aspirational brands and one competitor, covering:

Logo and visual identity

Brand positioning

Tone of voice

Website and digital presence

BRAND STRATEGY

Brand positioning and core values

Definition of brand archetype

Tone of voice and brand personality

CREATIVE DIRECTION & MOODBOARDS

Presentation of 3 or 4 creative moodboards

Selection of 2 directions for further exploration

Initial sketches based on the selected directions

LOGO & VISUAL IDENTITY SYSTEM

Presentation of 2 distinct creative concepts, including logo, submark, photography direction, color palette, and mockup applications

Refinement of one selected concept

Up to 2 rounds of design refinements

STRATEGIC BRAND BOOK A comprehensive visual guide including:

Brand overview and values

Brand archetype and tone of voice

Primary logo, secondary logo, and/or submark, if applicable

Color palette

Primary and secondary typography

Photography direction and visual references

2 visual identity mockups

FINAL DELIVERABLES

Strategic Brand Book (PDF)

Logo files in AI vector format

PNG logo files in color, black, and white

NOT INCLUDED Custom illustrations, packaging design, marketing collateral, and website design.