Brand Identity DesignSara Thompson
I design thoughtful brand identities that turn complex ideas into clear, cohesive visual systems. My work blends strategy and storytelling, ensuring each brand feels intentional, emotionally resonant, and built to scale across digital and print.
What's included
Brand Strategy & Positioning
A strategic foundation defining your brand’s purpose, audience, and core message to guide all visual decisions.
Logo Usage & Visual Foundations
Guidelines for consistent logo use, including spacing, sizing, and visual alignment across platforms.
Color Palette & Typography System
A cohesive color palette and font system designed for clarity, accessibility, and long-term scalability.
Visual Identity System
A unified visual language including layout principles, graphic elements, and imagery direction.
Brand Guidelines (PDF or Deck)
A clear, easy-to-use brand guide documenting how to apply your identity across digital and print touchpoints.
Launch-Ready Brand Assets
A set of essential brand assets prepared for immediate use, tailored to your launch or rollout needs.
FAQs
Each project is customized, but most branding projects include strategy, a visual identity system (color, typography, and visual language), and brand guidelines. Specific deliverables are defined together at the start to ensure clarity and alignment.
This service focuses on building a cohesive brand identity system. Logo creation or refinement can be included if needed and scoped at the start of the project.
Most brand identity projects take 3–6 weeks, depending on scope, feedback timing, and project complexity.
The process typically includes 2–3 structured revision rounds to ensure thoughtful, focused feedback while keeping the project moving efficiently.
I’ll guide you through a brief onboarding process, including a questionnaire and kickoff discussion to understand your goals, audience, and vision.
Yes — lighter-scope branding kits or presentation-focused projects can be discussed based on your needs.
Yes — final brand assets are delivered in clearly labeled, editable formats suitable for ongoing use.
Example work
Starting at$4,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Sara Thompson Duluth, USA
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- Followers
Brand Identity DesignSara Thompson
Starting at$4,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Digital Marketer
I design thoughtful brand identities that turn complex ideas into clear, cohesive visual systems. My work blends strategy and storytelling, ensuring each brand feels intentional, emotionally resonant, and built to scale across digital and print.
What's included
Brand Strategy & Positioning
A strategic foundation defining your brand’s purpose, audience, and core message to guide all visual decisions.
Logo Usage & Visual Foundations
Guidelines for consistent logo use, including spacing, sizing, and visual alignment across platforms.
Color Palette & Typography System
A cohesive color palette and font system designed for clarity, accessibility, and long-term scalability.
Visual Identity System
A unified visual language including layout principles, graphic elements, and imagery direction.
Brand Guidelines (PDF or Deck)
A clear, easy-to-use brand guide documenting how to apply your identity across digital and print touchpoints.
Launch-Ready Brand Assets
A set of essential brand assets prepared for immediate use, tailored to your launch or rollout needs.
FAQs
Each project is customized, but most branding projects include strategy, a visual identity system (color, typography, and visual language), and brand guidelines. Specific deliverables are defined together at the start to ensure clarity and alignment.
This service focuses on building a cohesive brand identity system. Logo creation or refinement can be included if needed and scoped at the start of the project.
Most brand identity projects take 3–6 weeks, depending on scope, feedback timing, and project complexity.
The process typically includes 2–3 structured revision rounds to ensure thoughtful, focused feedback while keeping the project moving efficiently.
I’ll guide you through a brief onboarding process, including a questionnaire and kickoff discussion to understand your goals, audience, and vision.
Yes — lighter-scope branding kits or presentation-focused projects can be discussed based on your needs.
Yes — final brand assets are delivered in clearly labeled, editable formats suitable for ongoing use.
Example work
$4,500