Content creation involves developing and curating compelling and engaging content for social media platforms. This includes creating a content calendar, designing visually appealing graphics, images, and videos, and writing captivating captions, hashtags, and calls-to-action. The content align with your brand's tone and identity and be optimized for search engine visibility. By creating high-quality and shareable content, social media managers aim to attract and engage the target audience, increase brand visibility, and drive conversions.