What's included

• Core Identity

  Primary logo design Secondary logo / alternate lockups Wordmark and/or icon mark Favicon

• Color System

  Primary and secondary color palettes Color codes (HEX, RGB, CMYK, Pantone if needed) Usage rules for backgrounds, overlays, gradients

• Typography

  Primary and secondary fonts Hierarchy guidelines (headings, body, captions) Web-safe and print alternatives

• Visual Elements

  Iconography style Graphic elements or patterns Photography/imagery style guidelines

• Applications & Examples

  Social media profile mockups (avatar, banner) Business card or stationery mockups Website/landing page sample or preview screen

• Guidelines Document

  PDF or online guide explaining logo usage (clear space, min size, incorrect use) Color & typography rules in context Do’s and don’ts for maintaining consistency