Creation of a tailored brand kit by Igor CruzCreation of a tailored brand kit by Igor Cruz

Creation of a tailored brand kit

Igor Cruz

Starting at

700

About this service

Summary

I create brand kits that give your business a clear, consistent visual identity. From logo variations and color palettes to typography, icons, and usage guidelines, you’ll receive all the assets and rules needed to keep your brand looking professional across every platform.

What's included

Core Identity
Primary logo design Secondary logo / alternate lockups Wordmark and/or icon mark Favicon
Color System
Primary and secondary color palettes Color codes (HEX, RGB, CMYK, Pantone if needed) Usage rules for backgrounds, overlays, gradients
Typography
Primary and secondary fonts Hierarchy guidelines (headings, body, captions) Web-safe and print alternatives
Visual Elements
Iconography style Graphic elements or patterns Photography/imagery style guidelines
Applications & Examples
Social media profile mockups (avatar, banner) Business card or stationery mockups Website/landing page sample or preview screen
Guidelines Document
PDF or online guide explaining logo usage (clear space, min size, incorrect use) Color & typography rules in context Do’s and don’ts for maintaining consistency

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop

Figma

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